Anna Lu Email & Phone Number

Project owner of a parental control product* Media Investment: SEM, GDN, WOM- Choosing key words and tracking data weekly- Making and reviewing quarterly objectives including installation number and budget allocation- Tracking media data weekly- Blogger cooperation quarterly to create brand awareness and drive installation* Cooperating with third party - Ministry of Education to reach to the target audience - teachers and parents- Providing landing page of the product- Tracking impression and click data weekly- Planning product booth activities in EdTech Taiwan* Coordinating activity for creating brand awareness and promoting product- Arranging more than 40 speeches in schools around Taiwan from elementary, junior high to senior high school with more than 1 thousand participants.

Taipei City, Taiwan

Project owner of the official TrendMicro website revamp* Communicating across departments- Coordinator between Taiwan and Global Web Team.- Coordinating with stakeholders including, PR, Sales, Support and Marketing.* Allocating resources- Arranging Adobe Experience Manager training from global web team.- Planning and managing commercial and corp. related revamps schedule.* Specializing in Sass tools- Maintaining content of website and operate in Adobe Experience Manager- Arranging translation projects through Project Director of Translations.comCoordinator of the marketing department* Capable of multi tasks - Assist in daily administrative logistics- Researching and purchaser of the premium gifts for more than 50 items.- Conducting analytics data for product promotion referencing, objective making* Specializing in marketing tool- Specializing in Adobe Marketo Engage : campaign creation and logic setting etc.- Specializing in Oracle Responsys Campaign Management: campaign creation* Preparing event/seminar/ trade show- Assist in planning activities of alliances' trade show/ seminar: VMware, AWS, HITCON, CyberSEC台灣資安大會 etc.- Assist in planning more than 800 participants event of TrendMicro for 4 years: CLOUDSEC 企業資安高峰論壇- In charge of planning VR booth of CLOUDSEC 2016- Assist in planning Channel Sales Kick Off for 5 years with more than 100 participants every year.

Taipei City, Taiwan

Collect market research data for U.S. exporters of agricultural food and beverage products; assist in daily administrative logistics. Accomplishments： * Assist in creating a brand-new briefing presentation of Taiwan agricultural market, targeting U.S. exporters to promote mutual trade development between Taiwan and the U.S.* Assist in planning a 150-people welcome reception for USA Pavilion exhibitors to network with Taiwan foodservice industry contacts.