Anna Lubenchenko Email & Phone Number

London, England, United Kingdom

Re:join is an issuer of digital attention currency for blogger communities (think game crystals for rewarding subscribers for loyalty).Refined company purpose, working on strategy. Define what's important right now and adopt state-of-the-art practices that speed up development in right direction.

Moscow, Russian Federation

Fiasy – mobile app for tracking calories, available in App Store & Play Store.Responsibilities:– Rethinking product positioning – Gathering & prioritizing product requirements in backlog– Suggesting & implementing cheapest options to test hypotheses– Analyzing & segmenting users, user research– Preparing product roadmap, altering product strategy to meet the users & market requirements – Analyzing analytics data (Amplitude), creating reports– Creating and updating the internal knowledge base, encouraging the team to contribute & use it.Results:– Found & showed the problems of primary business model using unit economics calculator prepared specifically for the product, and demonstrated the result for key stakeholders– Analyzed users' needs, current solutions that the use, competitors and market–Based on the results of analysis suggested possible solutions to help business grow its LTV– Created product strategy and roadmap, implemented process for hypotheses testing. Suggested cheapest options to test riskiest & potentially lucrative hypotheses– Suggested an option of altering current product strategy to help the company raise above breakeven point and find PMF– Implemented process for transferring hypotheses from product to design and from design to development, that helped to lessen t2M by 10%– Created metrics system in Amplitude which depict the value received by new & current users and prepared analytics reports that showed potential growth points.– Created knowledge base & conducted webinars on venture capital, on how to use Amplitude and on metrics system suggested, how to use unit economics calculator, etc.– Worked on organization design to help the company achieve its goals without having to significantly grow the number of people in it.– Helped the company with preparing it for talking to venture capital (presentation, one-pager) and looked for investors & emailed them.– Prepared the company for participation in YCombinator.

Moscow, Russian Federation

Results per projectCarsmile (ERP+ iOS, Android app for carsharing):– Planned & prototyped features design and business logic– Wrote requirements & documentation – Helped with implementing test management systemTablePin (iOS, Android app for booking tables in restaurants) & Zavidovo (iOS, Android app for resort):– Created structure of app (as a mind map)– Designed business logic and prototypes– Improved onboarding – Helped to identify problems in a work of mobile marketing agency

Moscow, Russian Federation

During my work for website builder uKit I performed the following responsibilities:– Gathering user requirements for website builder uKit (user research & talking to support)– Prototyping features (Moqups, Axure)– Preparing business requirements & specifications for developers– Backlog management (clearing & prioritizing features)– A/B testing of hypotheses– Preparing & implementing marketing campaigns– Analyzing GA, Yandex.Metrics, internal statistics, Mouseflow heatmaps– Working with several dev teams simultaneously (worked on different product areas) and with gamedev team– Testing of a game (WebTycoon), analyzing soft launch results and preparing recommendations on game improvements– Searching for partnership opportunities – Searching for & negotiating with potential investors for ICOResults:– Prepared wireframes for implementing of several large features (for clients & internal statistics purposes), described them as user stories and managed their development till release– Conducted A/B testing of product onboarding, which helped to improve onboarding process– Found growth opportunities after analyzing Mouseflow heatmaps– Cleared product backlog in Jira based on users' requests (closed doubles, removed old features & features not bringing value for users & company)– Gathered requirements for several marketing campaigns, prepared wireframes for designer and specification for developers, managed timely release of campaigns– Organized meeting with investors during conferences– Prepared bug-reports for main product & WebTycoon game, recommendations and options for game improvement.

Moscow, Russian Federation

– Managed over 8 projects simultaneously as a Senior Consultant, ensured their timely delivery;– Negotiated time & budget for projects;– Consulted companies on tax & transfer pricing, some legal issues, helped with preparing marketing policies;– Prepared presentations for clients & client meetings, internal and external events and webinars;– Helped in preparation of webinars, business breakfasts and other business events.