CHANNEL STRATEGY / CONTENT / SOCIAL MEDIA / BRAND PARTNERSHIPS / MARKET INSIGHTSMentalhealthmatch.comInfluential PR - Performance PR for brands with a mission - influentialpr.comAmi Ami - Sublime French wine in a box - @ami.ami.vinGLG Insights - Industry consultant across client base - glginsights.com

Successfully transitioned the brand from a CPG-wholesale positioning to a Lifestyle & DTC development through growth-driven brand and creative tactics including: - A robust Social media strategy : +1,655% in organic reach (2021 vs 2023) and an engagement rate brought up to 7,59% (July 2023)- Dramatically increased production value on all assets (photo and video) distributed across 14 channels, through Creative Direction and Talent and location scouting. - A blog revamp with a well-rounded editorial strategy and UX, along with scouting and management of an excellent writers team delivering optimal SEO-focused content. - Onboarding of external and internal new partners in PR, Affiliates, E-commerce and Influencer Marketing. - Optimization of internal workflows to foster cross-team collaboration, including project management boards, tag-supported asset library of over 2,000 assets, and collaborative creative workspaces (Figma). - Brand-consistent support and review to e-mail and lifecycle execution generating +120% DTC revenue growth and +300% on subscriptions (in aggregated Q1+Q2 of 2023 vs 2022)- Brand awareness campaign with first celebrity endorsement. - Thoughtful day to day management of 3 team members, partner agencies and a curated cohort of independent contractors.

- Content Strategy- Editorial Calendar Management across owned channels- Partnerships Management- Activations and Campaigns Management (Influencers, Affiliates, Press)- Creative Direction (product and lifestyle images, social and performance ads videos, blog, email , etc...)Reporting directly to CEO.Team of 3 (Designer, Assistant Marketing Manager, Marketing Coordinator). Cross-team collaboration with Sales and OPS.

- Content Strategy- Editorial Calendar Management- Partnerships Management- Activations and Campaigns Management

Select partners include: Chanel, Gucci, Saint Laurent, Celine, Tom Ford, Cartier, Tiffany & co, Givenchy, Kenzo, (P&G) - Pantene , Adidas, Nordstrom, as well as third party hospitality partners.Select clients include: The Wing, Le Monde media group, Mastermind magazine (via BETC luxe) and various independent platforms (Office, Suited, Hello mr., Good Sport, Dull, …)MIFA is a creative-thinking consultancy focused on better strategy practices and creative business development. We believe creativity is not only about visual execution, but first and foremost about expanding ideas and strategies with a creative, resourceful, and problem-solving mindset. Based on Sociology and global awareness, MIFA delivers advice, project direction and strategies with radical listening, critical thinking and an open brain.

www.anna-lucas.comSelect clients : Portraits : Fendi, Marie Claire (french edition), www.vogue.fr, www.blog.ledinerdemode.fr, Kitsuné Music label…Fashion : Les Benjamins, Elise Hameau, Ly Adams, Maison Kitsuné …Still life : Fendi casa, Vogue.fr, Cervera jewels, Citizen K international, Votre Beauté magazine, Avantages magazine, Tigersushi furs, Monographie, …Photoreport : Fendi, Armani, Maserati, Marie Claire Maison magazine, www.cartonmagazine.com, www.blog.ledinerdemode.fr, Naf Naf, event agency Histoires de voir…

A&J is a global communication and branding boutique agency, providing bespoke PR, content creation, image and media strategy, to offer clients a new way of bringing their brand and business to new markets.