Anna Luft Email & Phone Number

Kaliningrad, RU

Market research, brand platform and verbal brand identity development, naming, copywriting, and text editing.http://annaluft.tilda.ws

Kaliningrad, Russia

All marketing activities for festivals and conferences across the country, from concept development to SMM and public relation.— Organized the company's projects into an umbrella brand; — Re-evaluated communication language of the company;— Created a large guide to local products of the Kaliningrad region;— Put together a solid presentation of the project.

Dublin, County Dublin, Ireland

Creating, maintaining and developing the company's image in external and internal communications.— Developed a verbal portrait reflecting the company's values, and corporate writing guidelines;— Created a whole system for corporate news production;— Re-evaluated a corporate website and developed an HR portal concept;— Developed several ad campaigns and.

Edited and created advertising and technical texts for various Yandex products, including Taxi, Cloud, Mail, Q, Market, Direct, Alice and internal services;— Supervised copywriters.The types of texts I worked on:— Case studies, articles; — Travel guides in format of Instagram stories, UGC-like texts; — Texts for banners; — Social media texts (Yandex.Mail.

Kaliningrad Region, Russian Federation

Working on branding projects: market analysis, brand strategy development, naming, copywriting.— Implemented a strategic approach to brand development at the agency;— Created the main idea and wrote some of the texts for the main guidebook of Kaliningrad.

Novosibirsk

— Created and supervised a branding department;— Managed a creative team (copywriters, art directors and designers);— Worked on branding and digital projects: developed creative concepts, briefed the creative team and supervised their work, presented results to clients;— Developed several branding workshops and trained the agency's team and clients.

Everyday tasks:— Creating advertising campaigns and website concepts; — Naming; — Writing texts for digital projects, including social media posts; — Commercial script writing;— Junior copywriters and interns supervising.

Created and launched an internationally oriented brand of eco-friendly detergents.Everyday tasks:— Brand strategy, name, visual identity and communication strategy development; — Working on website and all advertising materials in Russian and English;— Budgeting and working with contractors (design studios, printing houses, photographers, video production.

Brand platform and advertising campaigns development, project management, project defense.

Naming, creating commercial concepts and scripts, text writing,

Worked on a variety of events from concerts and festivals to private celebrations.Everyday tasks:— Scriptwriting and creating design concept; — Searching for contractors;— Timelining the event and supervising project on site;— Meeting artists and assisting them at event.