Anna Lvova Email & Phone Number

Санкт-Петербург, Санкт-Петербург, Россия

Санкт-Петербург, Россия

Joined the company in 2016 at start-up stage. In one year, I was appointed as Project Head of main digital project (Promokodus.com). In this position I leaded the team of 30 employees. More information about the project here: https://youtu.be/Bbact224ZAk (2 minutes video).At the beginning of 2019 I was promoted as Chief Operating Officer. Major responsibilities as COO:• Analyzed the points of growth, formed company strategy and provided the achievement of the strategic goals;• Established business processes from complex tasks to daily operations in following departments: sales, bookkeeping, content department, SEO, IT, etc.;• Introduced budgeting and cost control both for individual web projects and for the whole company; • Established relationships with existing partners and attracted new customers;• Represented the company as an official speaker at different levels: conferences, round tables, thematic meetings;• Developed and ensured the implementation of marketing and PR strategies; • Supervised the effectiveness of HR processes in the company.Key achievements for 2019:• Revenue growth for 18% over the previous year;• Direct costs reduced by 7%, administrative costs by 5% as the result of the optimization of business processes• The number of partners increased by 21%;• 2 new projects were launched and integrated into business processes;• The main project of the company was launched on the markets of Belarus, Ukraine and Kazakhstan; • Performance Management System (OKR) was successfully implemented;• Recruitment, adaptation, training and motivation of staff procedures were formalized and unified; • The process of interaction with customers was completely rebuilt, which allowed to improve the quality of communication and product; • Brand recognition level showed growth in the industry.

Санкт-Петербург, Россия

Main responsibilities as Project Manager: • Ensuring the achievement of project goals through setting tasks, organizing and controlling the interaction of company departments;• Planning of key financial indicators of the project, development of plans for departments, monitoring of implementation;• Internet marketing control (SEO, PPC, E-mail, SMM, SMO, SERP); • Management of full-time and freelance employees (designers, typesetters, translators), control of terms and quality of work; • Planning and conducting collaborations with partners and advertisers;• Prototyping user interfaces and project business logic; • Recruitment, training and mentoring of staff; • Representing project in conferences, meetings and negotiations with partners and advertisers, conclusion of contracts.Key achievements as a Project Manager: • Promokodus.com ranked first by attendance among promotional sites in Russia according to SimilarWeb; • The number of partners increased by 60%;• Revenue growth for 2018 by 32%; • Project margin growth by 12% (according to data for 2018); • 70% increase in the speed of development and implementation of new solutions due to restructuring of the IT department.