Anna Lyan Email & Phone Number

Almaty, Kz

Алматы, Казахстан

Алматы, Казахстан

Planning, developing, managing digital marketing strategies of sales for B2B & B2C using online channels. Prepare and manage digital marketing budget.Lead all digital marketing initiatives including search marketing Google Adwords, Yandex Direct; social media marketing Facebook, Instagram, MyTarget; content marketing, email marketing, A/B testing and campaign optimization.Reduced CPA, CPS metrics, increasing overall lead volumes. Measure ROI and KPIs. Daily monitoring of sales funnels.Organize and lead digital marketing team, webmasters, SMM- and SEO-agencies.

Казахстан

Developed and executed digital marketing strategiesEstablishing an efficient and highly-effective digital teamPreparation of analytical reviews on the Internet market, analysis of marketing trends and casesPlanning annual media strategies (recommendations for choosing the target audience, media channels split, budget allocation and cost optimization methods, campaign periods, efficiency planning). Main Clients: Mars, Unilever, Colgate-Palmolive, Johnson & Johnson

Казахстан

Managed content across Facebook, Twitter, VK.com and posted up to 10 engaging posts dailyDeveloped brand reputation through an extensive promotional campaignBuild new campaigns across multiple Display and Social ad-platformsWork with bloggers and opinion leaders.

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Economics