Anna-Lynn Pacelli Email & Phone Number

Greater New York City Area

Responsible for business development to accomplish lead generation and secure client relationships. Coordinate and prepare pitches/proposals. Prospect for and negotiate exclusive tenant representation agreements with local, regional, and national tenants along with exclusive landlord representation agreements with property owners and landlords. Market and lease retail space, including providing tours, preparing, issuing and evaluating lease proposals, negotiating lease terms and reviewing lease documents. Maintain deep understanding of competitive properties, market knowledge and critical market dynamics. Canvas local, regional, and national retailers, through cold calling and relationship building. Oversee tenant negotiations for specific spaces from the Letter of Intent process through to lease execution working closely with the legal team on all lease negotiations.

Managed six doors in a $5 million territory, including two flagship stores. Consistently trended higher than department competitors. Weekly analyzed business and took corrective action to get results.Met regularly with store/corporate management to discuss business opportunities, concerns and sales promotions. Partnered with store management to achieve targets, resolve issues and maintain positive relations.Recruit, hire, manage, motivate and track performance of 35 Clarins Skin Care Specialists and six Team Clarins Specialists. Work with Regional Education Managers to plan workshops, schedule skin care specialists for training and conduct appropriate coaching at counter. Attend workshops regularly to update product and brand knowledge.Ensure the consistent implementation of merchandising guidelines and uphold counter image, identity and hygiene in accordance with Clarins standards.Implement all promotional and merchandising programs. Plan and coordinate special events and promotions. Negotiate event terms with retailer. Establish goals and track performance.Communicate regularly with Clarins Management and NYO team to communicate needs, share results and ideas.

Developed and maintained relationships with key skincare brands for websites and in retail store. Negotiated terms (price, quantity, delivery, markdowns) with vendors.Conducted buying trips and attended trade shows on a regular basis. Followed industry and internet trends and new product ideas by reading fashion/beauty magazines and visiting stores.Developed category strategies and managed financial plans, inventory levels and sales forecasting for website and retail store. Ensured vendor mix remained consistent with brand positioning.Researched new and innovative beauty products, utilized Google Analytics and AdWords for trend analysis along with reading beauty blogs daily.Collaborated between clients, copy writing, photographic and social media teams on messaging strategies for global skin care brands.

Successfully launched men's skincare line in Northeast region accounts including Sephora, Lord andTaylor, Filene's, Kaufmann's, Bath and Body Works and C.O.Bigelow.Recruited, trained and managed Account Coordinators, Sales Consultants and freelance Promotional.Assistants, and coordinated regional training seminars.Created and updated training, education and website materials.

Procured real estate listings and customers through cold calling, warm leads and referrals.Identified ideal properties for customers, and ideal customers for properties.Negotiated real estate purchases and sales. Prepared board packages and facilitated contracts andclosings.Presidential award winner 2004, Ambassador award winner 2005.

Developed stock and sales plans and opened orders by door, negotiated staffing, space and locationand planned and executed promotional events.Recruited, trained and managed Account Coordinators, Sales Consultants and freelance PromotionalAssistants and coordinated regional training seminars.Managed 19 stores in a $5 million territory including Bergdorf Goodman, Bloomingdale's, Lord & Taylor,Macy's, Stern's, Nordstrom, Kaufmanns's and Sephora.Achieved all yearly retail sales goals.

Managed 25 stores in a $3 million territory including Macy's and Parfumerie Douglas.Increased sales ranking in all territory stores.Developed stock and sales plans and opened orders by door, negotiated staffing, space and locationand planned and executed promotional events.

Master Of Science - Ms, Special Education And Teaching

Urban Adolescent Special Education 7-12

Ba, Economics Business, Spanish

Cetificate: Italian Language Universita Italiana per Stranieri Perugia, Italy