Anna M. Email & Phone Number

7 States

• Marketing 13 locations in 7 states – B2B + B2C
• Strategic thinking, synthesizing business/financial data to develop innovative solutions across departments
• Effective leader and member of project teams to facilitate progressive change following buyout
• Creating collateral consistency among branches with campaign design & management

Greater Denver Area

• Marketing 3 builders luxury $1–3M new build construction & resale properties valued up to $5M in Denver Metro
• Go to Market strategy customizing each property for unique selling proposition
• Public Relations for broker and builders, facilitating media presence & image enhancement
• Event planning & execution for charity fundraising – collateral and social media content creation
• Social Media content development & campaign design for broker brand added value
• Website design & update, tracking analytics, SEO, SEM

Greater Denver Area

• Market 18 district offices in 2 metro areas – budget planning and control for financial tracking P & L
• PR execution -press coverage for new tax laws, focusing on health care
• Put a positive spin on an experience most people dread
• Competitive analysis for local areas to increase market share with customer retention + new customers
• Merchandise locations for increased visibility + individual events – planned seasonal calendar, trade shows

Denver CO

• Family advisement/assessment for national senior housing referral agency sales
• Write background assessment overview for recommendation disbursement
• Coordinating community referrals for 300 partners + 125 families per month
• Exceed move-in statistics by 20% consistently over goal

• Freelance – Denver CO – Marketing, Advertising, Brand Management, Merchandising, Public Relations, Events Janus Capital, Restoration Hardware, Whitney’s of Greenwood Village, Dweller’s Haven, Crossmark and more
• Created annual marketing budget for high-end org entailing direct mail, designer events, e-blast campaign
• Conceptualized sales collateral and interfaced with concierge captains for distribution to hotel guests
• Planned/executed 20% ROI via direct mail for high-end retailer – measured return at 18%
• Merchandised floor layout/POP for midmarket furniture store, target 24-35 yr old market new business intro
• Designed Facebook & Twitter ads to correlate with print/onsite marketing collateral

• Visual Merchandising revamp to improve image & entice customers through store vignettes - 40,000 sq ft
• Provided critical thinking for opportunity resolution in organization departments disconnect
• Doubled sales volume in 7 months to $7 Million
• Instituted OTB and P&P for corporate organization and profitability
• Introduced new/high margin vendors to buying assortment, accessories, stocking top 20, private label
• Instituted profit assessment through concentration on quality, turns and gross margin

• Market 5 high-end home furnishings stores - avg. 40,000 sq. ft. - annual volume $50 million
• Public/Media Relations for openings, in-store events and damage control
• FY 2001 expenditures $100,000 savings from FY 2000, with more coverage, through negotiation tactics
• Print and electronic media budget planning and buying, with P&L responsibility
• Direct creative/production/buying to ensure maximum performance for ROI
• Competitive analysis through research for market share and brand management

• Parent Org - The Rowe Companies (Home Elements became Storehouse in a merger)
• Market 21 home furnishings stores in 7 states with a consistent and professional image for branding
• Annual volume $45 million, P & L responsibility
• Achieved 30% sales increase for same store sales FY 2000
• Public/Media Relations for grand opening publicity, in-store events and customer satisfaction/retention
• Intranet and Internet development to drive traffic from clicks to brick and mortar