Anna M. Email & Phone Number

7 States

Marketing 13 locations in 7 states – B2B + B2C• Strategic thinking, synthesizing business/financial data to develop innovative solutions across departments• Effective leader and member of project teams to facilitate progressive change following buyout• Creating collateral consistency among branches with campaign design & management

Greater Denver Area

• Marketing 3 builders luxury $1–3M new build construction & resale properties valued up to $5M in Denver Metro• Go to Market strategy customizing each property for unique selling proposition• Public Relations for broker and builders, facilitating media presence & image enhancement • Event planning & execution for charity fundraising – collateral and social media content creation• Social Media content development & campaign design for broker brand added value• Website design & update, tracking analytics, SEO, SEM• Collateral material conceptualization & production within marketing campaign fulfillment, direct mail• ROI analysis across all media channels, increasing revenue 16% above projectio

Greater Denver Area

• Market 18 district offices in 2 metro areas – budget planning and control for financial tracking P & L • PR execution -press coverage for new tax laws, focusing on health care• Put a positive spin on an experience most people dread• Competitive analysis for local areas to increase market share with customer retention + new customers• Merchandise locations for increased visibility + individual events – planned seasonal calendar, trade shows

Denver Co

• Family advisement/assessment for national senior housing referral agency sales• Write background assessment overview for recommendation disbursement• Coordinating community referrals for 300 partners + 125 families per month• Exceed move-in statistics by 20% consistently over goal

Freelance – Denver CO – Marketing, Advertising, Brand Management, Merchandising, Public Relations, Events Janus Capital, Restoration Hardware, Whitney’s of Greenwood Village, Dweller’s Haven, Crossmark and more• Created annual marketing budget for high-end org entailing direct mail, designer events, e-blast campaign • Conceptualized sales collateral and interfaced with concierge captains for distribution to hotel guests• Planned/executed 20% ROI via direct mail for high-end retailer – measured return at 18%• Merchandised floor layout/POP for midmarket furniture store, target 24-35 yr old market new business intro• Designed Facebook & Twitter ads to correlate with print/onsite marketing collateral• Wrote training/ops manual – edited other materials for consistency with manual• Redesigned course layout for ESL program for consistent message from all departments• Revamped layout and message delivery for recruiting program - ROI increase 10%

• Visual Merchandising revamp to improve image & entice customers through store vignettes - 40,000 sq ft • Provided critical thinking for opportunity resolution in organization departments disconnect• Doubled sales volume in 7 months to $7 Million• Instituted OTB and P&P for corporate organization and profitability• Introduced new/high margin vendors to buying assortment, accessories, stocking top 20, private label• Instituted profit assessment through concentration on quality, turns and gross margin

• Market 5 high-end home furnishings stores - avg. 40,000 sq. ft. - annual volume $50 million• Public/Media Relations for openings, in-store events and damage control• FY 2001 expenditures $100,000 savings from FY 2000, with more coverage, through negotiation tactics• Print and electronic media budget planning and buying, with P&L responsibility• Direct creative/production/buying to ensure maximum performance for ROI• Competitive analysis through research for market share and brand management• Produce and criteria select bi-monthly direct mail • Direct and manage in-store signage and POP for updated/professional image • Internet development and education

Parent Org - The Rowe Companies (Home Elements became Storehouse in a merger) • Market 21 home furnishings stores in 7 states with a consistent and professional image for branding• Annual volume $45 million, P & L responsibility• Achieved 30% sales increase for same store sales FY 2000• Public/Media Relations for grand opening publicity, in-store events and customer satisfaction/retention• Intranet and Internet development to drive traffic from clicks to brick and mortar • Print, electronic and outdoor media budget planning and placement• Competitive analysis through research for market share and brand management/awareness• Direct creative/production/buying to ensure maximum performance for ROI• New store development and physical/product layout, ongoing grassroots community relations• Private label product development• Create, direct and manage store signage and POP • Associate education for marketing intangible services• Produce award winning quarterly newsletter