Anna Hunt Email and Phone Number

- Go-to-market strategy: Leading the collaboration of business, marketing and sales organizations to drive alignment and execution of regional GTM strategy- Marketing communication strategy: Leading the collaboration with global marcoms team, brand team and regional commercial team to drive commercial success- Team leadership: Leading the Americas marketing, sustainability and communications team, and enabling their career development- Branding: overseeing brand value creation for UPM and UPM Raflatac brands in the Americas region- Internal and external employer branding- Event production and project management- Public speaking at internal and external events- Member of the Raflatac Marketing/Sustainability/Communications Management team- Member of the Americas Management Team

- Go-to-market strategy: Leading the collaboration of SBU, marketing and sales organizations to identify and execute a unified GTM strategy in the region- Marketing communication strategy: Leading the collaboration of global marcoms team, brand team and regional commercial team to identify marcom priorities and create an annual marcom strategy for the region; operating within a defined budget and regular KPI reporting- Marcom team management: Leading the marketing and communications team in the Americas and enabling their development- Global UPM branding: managing projects associated with the integration of the UPM Experience and Future Workspaces concepts in the Americas region; successfully implemented the UPM Experience in the Biltmore Park Collaboration Hub Oct 2022-March 2023, resulting in office utilization reaching 90% occupancy (versus ~50% peaks prior to renovation)- Internal and external employer branding: Developing messaging with factory leadership and HR and activating marcom team to execute branding activities- External events: Managed the execution of various external events, including Customer Meetings & Dinner at Labelexpo 2022, FLAG industry organization virtual Lunch & Learns, Pack Expo 2022 and Labelexpo Americas 2022, and others- Internal events: Produced the Annual UPM Raflatac Americas Region meetings in collaboration with the marcoms team and executed an inspiring program with post even survey showing 93 (out of 100) Experience Value Score; driving force behind the collaboration, programming and execution of the monthly internal webinar to the commercial team- Public speaking: Acted as the MC for the 2022 UPM Raflatac Leadership Event and moderated the customer panel at the 2022 AM Region Meeting.- Member of the Raflatac Stakeholder Relations Management team as of September 2022- Member of the Americas Management Team as of January 2021- Received Achievement Award in Dec 2022

Increasing customer engagement with launch and ongoing management/execution of digital marketing campaigns: Label Digest monthly email newsletter, and Beyond Labels weekly thought leadership video series.Ongoing management and execution of Americas region Paper Laminates marketing, with successful regional launch of RAFNXT+ and LabelLoop.Creation and execution of Americas marketing strategy in 2020, with successful alignment from Digi and Comms teams and encompassing all marketing activities (advertising, collateral creation, case studies, sales enablement, expos, etc.) Successful implementation of a new collateral fulfillment process and organization of all collateral assets for Americas region.Creation, planning and production of internal regional events: January 2020 Americas Sales meeting, and Dec 2020 Americas virtual meeting. Also, acted as moderator/MC during both events.Rollout of the Special Labeling Solutions catalog, as of Dec 2019, and management of ongoing quarterly publications.

Taught yoga group classes and workshops, specializing in hatha flow yoga, yin yoga and somatic movement.

Oversees all of social media, email marketing and public relations efforts. Interfaces with ad and SEO agencies to craft SEO-friendly sponsored content and targeted advertising campaigns. Responsible for all affiliate product promotion.• Grew affiliate product revenues to ~70% of monthly total, up from 23% in year prior. • Grew direct email list to 20,000 subscribers and social presence to 600,000 FB followers.• Directly generated over $200k of ad and affiliate revenues in 5 years, and wrote over 200 articles.

Responsible for all business operations, business development, financials, event planning and customer experience. Taught yoga group classes, private classes, corporate group classes, private school classes, as well as organized yoga retreats for groups up to 25.

Advanced from the role of Market Analyst to Research Director within 5 years. Directly involved in product planning, business development, key account management, media outreach, production of market research, financial planning, and team management. • Secured and managed key accounts including brands such as Sony Semiconductors Europe.• Grew CE division to become the largest research division at IMS Research, with $400k+ annual revenues.• Grew IMS brand by moderating panels at CE trade conferences (i.e. CES) and by networking with trade pubs and key editorial staff.

Developed ICOM’s US presence in vertical markets by taking ownership of all communications and marketing activities. • Succeeded in publishing articles and featuring executives in all major trade publications. • Doubled prospect base by introducing an e-newsletter, telemarketing program and direct mail campaigns.