Anna Macdonald

Anna Macdonald Email and Phone Number

Global Brand Director - Captain Morgan @ Diageo
Harpenden, GB
Anna Macdonald's Location
Harpenden, England, United Kingdom, United Kingdom
Anna Macdonald's Contact Details

Anna Macdonald work email

Anna Macdonald personal email

About Anna Macdonald

Inspiring and passionate leader with over 25 years experience in marketing and innovation in local, regional and global roles. A leader of high-performing teams, driven to make positive change to people, business and society. A natural solver of complex problems and building world class brands rooted in deep curiosity for culture, creativity and insights. Expert at building relationships across levels and functions. Always wears a smile.

Anna Macdonald's Current Company Details
Diageo

Diageo

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Global Brand Director - Captain Morgan
Harpenden, GB
Website:
diageo.com
Employees:
32780
Anna Macdonald Work Experience Details
  • Diageo
    Global Brand Director - Captain Morgan
    Diageo
    Harpenden, Gb
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  • Diageo
    Marketing Director (Vp) Guinness
    Diageo Jul 2020 - Present
    London, Gb
    Led the strategy, marketing, innovation and total business transformation within GB leading to exceptional brand growth and #1 beer.
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  • Diageo
    Marketing And Innovation Director (Vp) Global Travel
    Diageo Jan 2017 - Jun 2020
    London, Gb
    View
  • Diageo
    Europe Marketing Director (Vp) - Baileys
    Diageo Jul 2014 - Jan 2017
    London, Gb
    View
  • Diageo
    Rums Marketing Director (Vp) - Western Europe
    Diageo Sep 2013 - Jun 2014
    London, Gb
    Leading a team across four geographies to deliver business goals, full marketing mix and innovation pipeline for Western Europe on brands within Rums portfolio including Captain Morgan and Pampero.
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  • Diageo
    Brand Director - Baileys And Liqueurs Category (Usa)
    Diageo Jan 2011 - Aug 2013
    London, Gb
    Responsible for all aspects of marketing on diverse portfolio of brands including Baileys, Nuvo, Godiva, House of Zwack and Pimm's in the USA. Leadership and coaching of team highly talented brand management professionals. Close cross-functional collaboration with sales, shopper marketing and innovation.
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  • Diageo
    Innovation Director
    Diageo Apr 2008 - Sep 2011
    London, Gb
    Developed and launched pipeline of products across Tequila and Ready to Serve Cocktails categories delivering significant incremental NSV. New products developed include Don Julio 70, Jose Cuervo Light & Flavoured Magaritas, Smirnoff Cocktails, Parrot Bay Frozen Pouches and Baileys Vanilla Cinnamon.
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  • Diageo
    Senior Innovation Manager - Europe
    Diageo Apr 2006 - Apr 2008
    London, Gb
    Responsible for the strategic development and commercialization of new product innovations including new to world brands and line extensions.
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  • Diageo
    Senior Brand Manager, Gordon'S Gin
    Diageo Jun 2004 - Apr 2006
    London, Gb
    Led brand re-positioning, ATL and BTL creative development and execution including Gordon Ramsey media partnership and Turner Prize sponsorship, partnered with innovation team to develop and launch Gordon's Distiller's Cut and re-launch Gordon's Sloe Gin.
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  • Diageo
    Brand Manager
    Diageo 2002 - 2004
    London, Gb
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  • Diageo
    Assistant Brand Manager
    Diageo Dec 2001 - Dec 2002
    London, Gb
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  • Diageo
    Business Development Manager
    Diageo Jun 2001 - Dec 2001
    London, Gb
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  • Guinness/Diageo
    Customer Marketing Executive
    Guinness/Diageo 2000 - 2001
    Managed a team of 20 on-campus student brand ambassadors for Guinness. Developed promotional programmes to support local activation.

Anna Macdonald Skills

Customer Insight Fmcg Trade Marketing Shopper Marketing Brand Management Alcoholic Beverages Brand Architecture Brand Equity Marketing Strategy Marketing Management Brand Development Marketing Communications Strategy Marketing Research Segmentation Digital Marketing Cross Functional Team Leadership Marketing Product Development Product Innovation

Anna Macdonald Education Details

  • University Of Abertay Dundee
    University Of Abertay Dundee
    International Marketing & Languages
  • University Of Aberdeen
    University Of Aberdeen
    European Studies

Frequently Asked Questions about Anna Macdonald

What company does Anna Macdonald work for?

Anna Macdonald works for Diageo

What is Anna Macdonald's role at the current company?

Anna Macdonald's current role is Global Brand Director - Captain Morgan.

What is Anna Macdonald's email address?

Anna Macdonald's email address is an****@****mac.com

What is Anna Macdonald's direct phone number?

Anna Macdonald's direct phone number is +120897*****

What schools did Anna Macdonald attend?

Anna Macdonald attended University Of Abertay Dundee, University Of Aberdeen.

What skills is Anna Macdonald known for?

Anna Macdonald has skills like Customer Insight, Fmcg, Trade Marketing, Shopper Marketing, Brand Management, Alcoholic Beverages, Brand Architecture, Brand Equity, Marketing Strategy, Marketing Management, Brand Development, Marketing Communications.

Who are Anna Macdonald's colleagues?

Anna Macdonald's colleagues are Eduard Casas Bofarull, Sibongiseni Lewis Ntombela, Paula Anderson, Ishikka Singh, John Mcmurray, Rhys Banfield, Lindsey Casey.

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