Lead Product Designer
CurrentGuiding and approving all product design work across our digital product organization (D2C and B2B). Owning IC work stream. Player / Coach.Product Design Chapter Lead:∙ Developed L1-L5 career progression grid.∙ Aligned designer goals with standardized design objectives (performance goals & career growth goals).Mentorship:∙ Organized learning sessions on UXR, problem statements, and craft.∙ Coached team in product strategy and x-functional communication.∙ Implemented a framework for product-design solution work based on solving validated user & business problems (stakeholder mgmt and PM WoW initiative).Design System Integration:∙ Established our first cross-platform Design System.∙ Collaborated with engineering to centralize front-end development.Brand Liaison:∙ Enhanced digital products with cohesive typography and accessible color palette.∙ Updated Brand Book for D2C and B2B guidelines.Future E2E journey vision:∙ Crafted / defined our future key user-journeys for our mover, instructor, and club-facing products.∙ Partnered with my leadership team (Directors of Product) to ensure user-journeys are aligned to product strategy and anchored to business objectives. Product Strategy & Cross-Org Alignment:∙ Led FY25 planning, implementing a process to prioritize initiatives that address both user problems and key business objectives, ensuring a strategically aligned annual roadmap.∙ Customized the Product Operating Model to fit organizational needs and created a tactical flow diagram for product teams, clarifying product trio milestones and deliverables through swim lanes.∙ Worked with engineering to create a Jira Product Discovery template for x-org integration.Individual contributor:∙ Designing our new Instructor App.∙ Discovery, assumptions validation testing, and UXR for new Instructor App.∙ Requirements & designs for new AI smart-suggestions class planning feature.∙ Directly responsible for the end-to-end Instructor experience.
