London based Art Director and Producer with a background as a Fashion Designer. Experienced in creating conceptual narratives for editorial shoots and campaigns. Creating the design language and story for fashion collections, booking creative teams, managing budget and directing photography. - Showcased at London Fashion Week, New York Fashion Week, Shanghai Fashion Week- Featured in DAZED and CONFUSED 'Nine Brit Fashion Grads you need to look out for' - Featured in HUNGER magazine editorial- Featured on VOGUE.com fashion graduate story
Freelance
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Freelance Art DirectorFreelance Sep 2023 - PresentLondon, England, United Kingdom- Producing original concepts to pitch - Working with and hiring creative teams on a regular basis - Good network of contacts within the industry
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Art DirectorXu Zhi May 2020 - Sep 2023London, England, United Kingdom- Leading concepts from start to finish in each season for film, catwalk, campaign shoots- Leading the design team with concept and mood boards - Building strong narratives and innovative ideas to pitch to team- Knowledge of current trends, cultural conversations, art, design, music, film, news- Having the ability to come up with original ideas - Presentation skills on Keynote / Adobe Creative Suite- Assisting in the design execution of garments, print and accessories- Communicating and directing photographers, MUA, stylists on shoots- Casting for fashion week / campaign - Managing Instagram account -
Womenswear DesignerXu Zhi Aug 2018 - May 2020London, England, United Kingdom- Designing concepts around a narrative- Visual communication and presentation- Building mood boards for team to develop from- Textile and colour research and mood boards- Textile experimentation and sampling- Sourcing and communicating with fabric manufacturers - Collaborating with textile designers- Designing catwalk concept and campaign imagery- Leading team of up to 12 interns in studio and at Fashion Week- General studio management, budgeting, health and safety- Interviewing and hiring interns -
Freelance Senior Art DirectorOrains Oct 2021 - Feb 2022London, England, United Kingdom- Creating a shoot concept for new RTW brand Orains- Researching photographers, MUA, hair and location - Building mood boards for styling concept and aesthetic for the photoshoot- Casting models - Directing photographer on the shoot in order to achieve clients desired look
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Fashion Pr AssistantThe Lobby London May 2017 - Jul 2017London, United Kingdom- Assisted with deliveries and returns of garments to studios and showrooms- Mens Fashion Week backstage assistance, Liam Hodges & Edward Crutchley - Leading student interns at Fashion Week - Organising the log book and showroom - Knowledge of all designers in showroom -
Fashion AssistantAnother Man Magazine Feb 2017 - Mar 2017London, United Kingdom- Assisted Ellie Grace Cumming's team in Phoebe English's styling sessions for their LFW Show 2017- Sourcing accessories and garments based on stylist's needs- Good knowledge of London PR houses and studios -
Fashion AssistantDazed & Confused Jan 2017 - Mar 2017London, United Kingdom- Assisted on photoshoots with assistant and lead stylists- Sourced and selected accessories from stylists mood boards- Handled deliveries and returns- Fashion cupboard organisation- Communicated with design houses sourcing garments for shoots -
Womenswear Design AssistantPhoebe English Aug 2016 - Oct 2016London, United Kingdom- Creative pattern cutting- Backstage dressing LFW SS'19 Presentation - Curation of Presentation set design props- Textile sampling - Handling deliveries and returns across London to PR houses and studios
Anna Madelena Currie Education Details
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Fashion Design -
Fine/Studio Arts, General -
Leith School Of ArtFine And Studio Arts -
Leith School Of ArtFine/Studio Arts, General
Frequently Asked Questions about Anna Madelena Currie
What company does Anna Madelena Currie work for?
Anna Madelena Currie works for Freelance
What is Anna Madelena Currie's role at the current company?
Anna Madelena Currie's current role is Freelance Art Director.
What schools did Anna Madelena Currie attend?
Anna Madelena Currie attended Edinburgh College Of Art, Dollar Academy, Leith School Of Art, Leith School Of Art.
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