Anna Marchi Email & Phone Number

Amsterdam, Nh, Nl

Roma

Italy

Brand and Digital Account Director within EMEA Customer Care: brand relations management (FCA Brands, Maserati FCA Bank, and Leasys), premium projects coordination, commercial strategies and CRM campaign implementation. KPI and CSI performance monitoring and action plan implemented in order to reach excellence.Customer Care referent to develop all the new customers' caring activities for the FCA e-Mobility solutions.I lead multi-channel strategy development , with specific focus on social media and alternative communication channels within FCA Customer Care EMEA. In charge of scouting and developing digital services, and contribute to the benchmarking of operational models used in main Contact Service Centers.

Lyon Area, France

Support, promote and coordinate initiatives to leverage the new Iveco Bus brand worldwide, through the management of brand values and corporate identity guidelines for all communication and promotional activities (Advertising, Catalogues, Video, Sponsorship, Fairs, Events, Merchandising, Brand Identity and PR). New Minibus Euro VI launch in 2014 in Turin.In coordination with Network Iveco, I manage the creation, development and maintain of the Iveco Bus distribution network (99 dealers, 686 Service points WW) assuring: Customer satisfaction, Distributors sustainability, Iveco Bus commercial objectives.Responsible and coordinator of the launch of the new Iveco Bus brand worldwide. Inter-functional coordination between all the departments to Launch the all New Euro VI Range at Busworld Belgium in October 2013 (the New Urbanway, Crossway and Magelys).

Lyon Area, France

Responsible for Irisbus business intelligence and market analysis in EMEA region: market shares, registrations, market trends to identify, develop and create new strategic business opportunities. Competitors’ benchmarking and customer insight. Go to market specific action plan coordination with Product Managers and Business Leaders. Involved in company strategy and strategic business plan.Special projects team leader in Irisbus EMEA Manufacturing area.

Turin Area, Italy

Overall FPT Company performance analysis management: implementation of a dedicated tool to monitor company results worldwide with specific KPI’s per function. This tool (dashboard) is key to support steering committee and CEO operative and strategic activities. FPT/Fiat Auto Business Development activities: from January to May 2009 member ofFiat Task Force for Fiat-Chrysler deal, based in Detroit (USA)

Switzerland

Responsible of three TAG Heuer core collections: Link, Formula 1, SLR (40% of total business), strategy planning, short, medium and long term and development of marketing mix and activities on these iconic series (events, advertising, trade, catalogues, communication):- Planning and presentation of new products at Basel Exposition 2006- New Link and Formula1 woman collection launch in NY September 2006 during the Women Event- Widening of Link and Monaco range for 2007: marketing development and business plan- Product development and launch strategy of a new high end series in 2007 the Grand Carrera

Turin Area, Italy

Overseas Countries (Central & South America and Asia Pacific): responsible to increase sales of “Daily” light commercial vehicle by exploiting the potential market overseas. Market Analysis and determination of countries opportunities. Planning and implementation of the specific action plans in cooperation with Sales Force in South Africa and South America.Widening of the range “Daily” towards the low segment (<3.2t): definition of the potential partners, evaluation of the economic and strategic benefit, development of the business plan“New Daily” Launch in September 2004: development of the marketing mix and member of the team for the organization of the launch events all over EuropeCost control: cost reduction of 15% for the “Daily MY 98” produced in Brazil

Paris Area, France

E-Business content managemer for the three web site: Fiat, Lancia, Alfa RomeoAutonomy Program responsible in France 2001/2002 Events organization : Lyon exhibition, 2001 Handisport, Royan Salon, Autonomic Paris 2002, 4 steps of Tour de France 2002, Paris exhibition 2002Public Relations and Communication for “Lancia” brand:- France Road Show organization in collaboration with Armando Testa Agency France and Akuna agency in France for the Opera “en plein air”.

London, United Kingdom

Study and the development of a Global System ( New Holland – Case IH) to manage the cost for the new and the current products for Value Analysis Member of an international task force with meeting in Pennsylvania (US) , Basildon (UK), Modena (ITA). Follow-up and supporting Value and Analysis activities in the APH Tractor platform.

Board Academy

Marketing Academy

Marketing Academy for Iveco

Engineer'S Degree, Industrial Engineering