As Partner at Brand Institute I am committed to organizational understanding and resource optimization for business growth. Within my multifaceted responsibilities, I lead the HR and Communications teams, strategically aligning internal dynamics to maximize operational efficiency. This includes developing and implementing HR strategies that align with the company’s overall goals, guidance on organizational structure and workforce planning to support business growth, leadership development, organizational development, talent acquisition and retention, performance management & employee development, workplace culture, compliance & cyber security, change management, internal & external communication, employer branding, tech & automation - and much more.

In my previous role as Head of Communications, I led a dynamic team dedicated to delivering strategies and compelling content across diverse brands. My team navigated the intersection of strategy and creativity, ensuring our brands resonated authentically with their audiences. I was furthermore responsible for establishing our HR department, policies and procedures.

The mission of Woods Copenhagen is simple: Creating innovative clean skincare products formulated by experts with raw Scandinavian ingredients. Responsibly sourced in nature and backed by science.As a co-founder of Woods Copenhagen, I co-shaped the brand's identity. I worked closely in a small team to create a nature-inspired skincare brand rooted in authenticity and quality. From crafting compelling narratives to curating sustainable products, we navigated the competitive landscape, building Woods Copenhagen into a trusted and beloved name in the skincare industry.

At Andyou, I led development of a new website and curated engaging blog content on advertising, communication, and design. I did copywriting for client catalogues - crafting compelling texts, ensuring brand stories resonated with the target audience. I thrived in a dynamic, creative environment, contributing to successful campaign ideation.

I tought Gymnasium STX and HF students. My responsibilities included developing curriculum plans in accordance with official regulations, conducting classes leading up to examinations, and providing guidance in assignment writing.🚀 Highlights:✨ Curriculum Planning & Compliance✨ Examination Preparation✨ Personalized Student Guidance✨ Constructive Feedback for Growth