Anna Nickell Email and Phone Number

-Develop and execute comprehensive marketing strategies that drive lead generation-Creation and editing of compelling marketing collateral, including print ads, radio and television spots, brochures, presentations, and promotional materials-Assist in the creation and implementation of marketing campaigns, both digital and traditional, to promote products and services-Collaborate and communicate with cross-functional teams to ensure seamless integration of marketing efforts across various channels-Monitor web traffic via Google analytics and coordinate SEO strategy as well as paid digital advertising -Creation of social media and email campaigns. -Utilize reporting and data analytics to measure success of various marketing campaigns and make data-driven recommendations for continuous improvement-Conduct market research and competitor analysis to enhance marketing strategiesOversee end-to-end event logistics, from planning and budgeting to execution and post-event analysisSuccessfully increased net revenue generated by events program 10% YOY-Coordinate and manage customer-facing promotional efforts for a variety of successful events-Manage and train team of 10+ individuals in customer-facing brand ambassador roles, including events marketing and door-to-door canvassing

-Oversaw, created, tracked, and reported project plans for training 150+ clients in the organization-Participated in the creation and implementation of strategic performance plans for individual clients -Modified and adapted curriculum content through observations, data analysis, and participant feedback-Planned and coordinated client and employee engagement projects to build morale within organization -Tracked a growing budget and inventory to purchase supplies and resources for events and courses -Managed relationships with corporate partners to generate sales through a strategic approach to events-Met regularly with leadership to discuss project statuses, revenue growth, and client satisfaction -Spearheaded annual events and community involvement projects involving 100+ clients, up to 10 employees, and a budget for logistics, staff, supply inventory, venue, performances, and schedules -Created marketing strategies, including social media posts, website content, and digital and printed ads-Researched and presented new projects, strategies, and technology in learning and development -Digitized all projects, content, and resources for virtual and in-person interactions while integrating how-to videos, pdf’s, technology tools, and training platforms to ensure client success with new processes -Designed and delivered high-impact presentations using project management strategies, resulting in an increase of projected growth for program size and the number of clients exceeding projected goals-Strategically communicated with stakeholders as main point of contact throughout project lifecycles-Facilitated meetings, projects, and data analyses for professional team in a collaborative environment -Trained and mentored interns, offering guidance on best practices and feedback through evaluations-Successfully completed a project to transition department instructors and clients to remote platforms

-Designed, scaled, and implemented training plans, projects, and content for a portfolio of 125+ clients -Created step-by-step project plans and digitized tools to engage clients with project curriculum -Coordinated the completion of all client projects, while ensuring projects are within scope and on-time -Developed project plans for 3 new courses while tracking project deliverables and actionable items -Tracked each project’s budget for supplies, activities, and inventory necessary for project completion-Facilitated department team meetings on strategic plans, project statuses, data, and improvements-Documented and analyzed data sets on the performance and progression of each client’s activity -Created reports for client files, compliance requirements, project progression, and customer satisfaction -Tracked client participation and success in a learning management system for accurate goal setting-Communicated with all stakeholders and service providers involved with progress with clients’ success-Submitted reports to leadership, stakeholders, and instructors containing data analyses, performance evaluations, observations, and attendance used to ensure fulfillment of each client’s performance plan -Conducted performance gap analyses to assess curriculum efficacy and prioritize performance issues-Contributed to multiple events, groups, and activities that promoted project completion and engagement

-Offered assistance and support to a portfolio of 100 clients annually with custom-designed training -Streamlined efforts to develop and re-structure a program with weekly projects, resulting in program growth that more than doubled the number of participants involved regularly in one year-Facilitated train-the-trainer sessions, modeling best practices to 30 employees and 5 district leaders on technology integrations into the classrooms after piloting and selecting technology for the district -Tracked and reported various data sets to improve the department and ensure project completions -Developed interactive assessments that allow clients to demonstrate different depths of knowledge-Delivered high-impact content, lessons, and activities that met a wide span of abilities and skill -Documented attendance, generated reports, and observed clients regularly to ensure success-Provided assistant instructors with guidance, task management, and content training on lessons -Created training materials and resources individualized to client’s performance improvement plans