Graphic Designer and Marketer who loves functional and beautiful design based on data and consumer insights. I've designed apparel and editorial catalogs, product packaging design, direct marketing pieces and marketing collateral. I've also been apart of a User Testing team to get feedback on the Marketing materials to make sure we are presenting our products and brand in the most engaging and functional way possible.I received my BFA in Studio Art with an emphasis in Graphic Design from the University of Idaho. Here I learned that design is not one sided or just making something look pretty. Functional, smart and sensible design is important in the success of a project. Exploring as many opportunities as possible is something I can't help but do when starting a design project. I have been praised for always having lots of options for my work, allowing for big picture discussions to get to the best solution for the deliverable. I like to push limits and test the waters so that the creative is the best it can. I love solving a good challenge. Specialties: Adobe CS, Microsoft Products, Mac/PC capable, packaging, print, branding and identity, promotional designing, catalog, email and web banner design, gaze point technology (user testing)