Reporting to the CEO of the company - OVS, Italy's leading group in the clothing market - my role is - define, plan and deliver a multi-year transformation program, with the aim of sustaining the business growth in a multi-channel approach, digitalize the entire value chain, manage the availability and consumption of data for real- time operations and decision-making processes, increase productivity across the company.- manage the IT department (90+ internal people), introducing new competencies to copy with digital transformation plan requirements in a continuous improvement of the organisation and IT processes. I am also responsible of the cyber security with a dedicated team and a multi-year risk mitigation program in place. As part of my role, I am fully committed to enhancing digital culture and developing digital skills across all the companyAmong key transformation projects: build the new cloud based omni-channel platform to support digital business growth and fully integrate stores and online; increase customer shopping experience and store productivity through new digital tools; improve operations by machine-learning-based distribution models and demand curve estimate; digital transformation of sourcing processes; digital services and tools aimed to support sustainability goals; transformation of the company infrastructure from legacy systems to new data and cloud-based solutions.I am board member of OVS Innovazione e Sostenibilità, a subsidiary of the OVS Group set to become a technological innovation hub and multifunctional center, employing specialized individuals and investing significant resources in digital projects and circular economy initiatives. In this role, in collaboration with the Polytechnic of Bari, I am leveraging digital transformation, artificial intelligence, and cybersecurity to drive innovation in OVS.

I joined GRUPPO 24 ORE – the leading Italian multimedia company, publisher of Il Sole 24 Ore newspaper - in October 2012 in the role of Digital Director, reporting to the CEO. Later, I was appointed to the role of Digital Business & Information Technology Director, leading a cross functional team of 120+ people.Leveraging my long experience in the digital transformation of media companies, I strongly contributed to build the digital business for Gruppo 24 ORE, by setting and implementing the 3-year plan directions, product development and innovation in the B2C and B2B area, business data platform and CRM projects, operational process transformation. I also gained significant experience in newsroom digital transformation, working very close to the editorial departments.As part of my responsibilities, I managed the growth of skills, technology and culture, across the company, in customer data and analytics which has been both an accelerant for Gruppo 24 Ore’s digital growth, as well as a key catalyst in digital transformation. In 2013, first in Italy, under my responsibility we launched the pay wall for the Il Sole 24 Ore website and re-designed the IT enterprise architecture to enable digital growth.

In March 2010, I joined Condé Nast Italia in the role of Vice-President of the digital division and Technology reporting to the Chairman of Condé Nast Italy, and, with a reporting line to the President of Condé Nast International Digital in London. I contributed to transform the digital activities of iconic brands such as Vogue, GQ, Wired and Vanity Fair and led a very strong audience and advertising revenue growth. With a responsibility extending over digital business, technology and product development I has reorganized and enhanced digital skills in the company, bringing new people and enabling the IT business alignment. Responsible of the P&L of the digital business in Italy, I worked in strong collaboration with digital headquarters of Condé Nast International.

In 2008 I was offered the opportunity of being part of Arnoldo Mondadori Editore, a leading Italian media company. Within the Publishing Digital Direction I covered the role of Strategic Digital Marketing Director & Consumer Female (Femminile) BU Responsible. In Mondadori, I launched the new donnamoderna.com website and led high audience growth and advertising revenues growth. I was also part of team responsible to define and execute digital marketing plans in Paris (Mondadori-France).

In 2000 I joined Etnoteam, one of the most innovative technology consulting firm in Italy at that time, one of the first to consult on internet services in Italy. Etnoteam is now within NTT data. NTT Her first role was as Manager of Projects for Business Process Re-engineering, Knowledge Management, Enterprise Portal.Promoted to Senior Manager in 2004, I covered the role of project leader in internet projects and in 2006 become Deputy General Manager of E-TREE, the digital agency of the Group, focusing on the design, implementation and maintenance of innovative solutions, based on internet technologies, for communication, marketing and business through digital channels.I actively participated in the Etnoteam Group’s Business Board meetings, which convened monthly to discuss and monitor the implementation of Group business strategies in the other markets and to promote inter-market actions.

In CSELT, as Project Leader, I dealt with developing analysis models and design and simulation tools of planar devices for optic fibre communication networks.

As Lead Auditor, was responsible for third-party auditing carried out in compliance with international ISO 9000 standards, at companies operating in the sector of Electronics, Telecommunications and Information and Communication Technology.

From 1990, on graduating in Electronic Engineering, to 1999, I gained experience in advanced Scientific Research for optic fibre communication networks at prestigious European and north American research workshops including (1991) The University of Glasgow, Scotland, UK, (1995- 1996) University of California Irvine, CA, USA. These experiences allowed me to successfully develop professionalism characterised by close attention to business and operational results, and propensity for innovation, problem-solving skills, flexibility, strong capability in solving critical and / or complex issues, and human resources management.