Website Re-launch / CRM Loyalty Program Launch:Executed a mobile-first website re-launch on the Hybris platform; tasks included content audit and migration, SEO mapping and strategizing, and user testing and experience optimization.Key player in developing and implementing an omni-channel loyalty program which has acquired 140,000 new members in 3 monthsWebsite Management / Optimization:Develop comprehensive eCommerce and digital marketing plan in order to achieve +5.3% revenue and +13% traffic growth in 2016Implement new product launches and brand values campaigns including the “Forever Against Animal Testing” initiative, centered on a petition to end animal testing in cosmetics, which received 23k views and 17k signatures in its first week live.Conduct A/B, multivariate and dynamic testing to formulate actionable date for site enhancements as well as online personalization experiences to improve customer experience and conversionUse digital analytics tools, Adobe Marketing Cloud and Google Analytics, in order to track and cultivate key performance indicators.Partner with SEO vendor, iProspect, to implement an organic search growth strategy which has increased visibility +5.5% year to date.Manage two direct reports: eCommerce Intern and Web ProducerDirectly manage five critical vendor relationships: Olapic (UGC platform), iProspect (SEO agency), Monetate (Site testing & personalization), Bazaarvoice (Customer Ratings & Reviews) and Transversal (Customer Service & FAQs)Budget Management:Plan and maintain a $3 million budget for website operation and optimization costs

• Support the Armani Beauty eBoutique by managing digital assets, copy and inventory for product and collection launches.• Manage CRM launches, accounting for 35% of Armanibeauty.com sales. Design email and direct mail creative briefs, work with external vendors, Harte Hanks and Exact target, to ensure proper customer segmentation, conducting subject line tests and tracking results in Google Analytics.• Perform ongoing search engine optimization (SEO) and tracking with Labelium and Brightedge. Research and create high performing, competitive keywords, titles and meta descriptions and ensure that page copy is conducive to SEO gains.• Partner with Demandware and Priority Fulfillment Services to maintain and update product and site asset merchandising; use Google Analytics to determine the placement and indexation of each product; monitor the daily inventory report.• Help with creative planning, execution and quality assurance testing of the semi-annual Private Sale, the largest revenue driver for Armanibeauty.com. Revamped the sale in June 2015, by creating curated looks for a guided selling experience, which significantly impacted business with sales +70% over LY; exceeded plan by 25%.• Managed the creation of the World of Armani and Artistry Microsite, a section of the website that is geared more towards brand building as opposed to selling.Collaborated with the Talent Acquisition team, Armani eCommerce team, education team and the creative agency to maintain project timeline.• Assisted with the Armanibeauty.com Foundation Finder launch to help customers discover their perfect foundation match, increase foundation sales and decrease returns. Researched competitive tools to create a best-in-class design and experience.Created a shade matching matrix to find the equivalent Armani foundation shade to 290 competitor shades. This launch has helped increase online foundation purchases 15% since launch in May 2015 and has contributed to in-store conversion as well.

• Assisted and supported the messaging and collaboration team during the bank’s transition from Lotus Notes to Microsoft Office 365 for over 20,000 users worldwide• Gained deep understanding of excel for data analysis, quality assurance testing and chart / pivot table creation• Acted as a liaison among unit ITs, the scheduling team and Microsoft and maintained project databases to ensure organized and seamless email transitions for users in all country offices• Worked on the communications and marketing campaign for the migration project

• Conducted market research• Composed marketing plans for two new medical devices• Worked with emergency department physicians and biomedical engineering faculty and students