Leads marketing strategy and outreach efforts in close collaboration with the executive team. Details include: – Setting market strategy, timelines, goals, and key performance indicators in alignment with team targets – Creating content schedule and high-value assets for social, email, and advertising initiatives – Aligning organizational mission with messaging and brandingSubstantially improved brand awareness and visibility in the target market, driving revenue and organizational growth.

Directs marketing and creative endeavors for leading organizations like the United Nations, Ford ES, EB Jones, and Wudland World. Details include:– Building brand presence, improving visibility, and leading creative direction to support products and initiatives– Developing logos and branding packages for private and public clients while shaping and defining brand identities– Researching industry trends and analyzing competitive and market landscapes in order to inform creative directionLeads organizational rebrands and rollout strategies, helping to reposition and revitalize evolving logos.Adds efficiency to creative process by illustrating assets and prototypes, and applying hands-on knowledge to larger vision.

Led brand marketing team with demonstrable impacts on revenue, brand awareness, and company longevity.Directed an award-winning rebrand that revitalized the image and popularity of three schools.Enhanced LPS’ online presence and user experience through web redesign.Created a comprehensive marketing strategy responsible for earning voter approval of a bond, increasing school revenue by $280m.

In addition to leading daily operations, managed marketing strategy and execution.Developed creative strategies for branding, design, and content creation.Planned and executed advertising campaigns (organic and paid), as well as.SEO optimization strategies, driving customers and sales.

Art director and writer for Fashion Fridays - magazine’s principal column – as well as trends and accessories columns.Assisted in marketing efforts for Denver Fashion Week.

Led public relations efforts for the 25th Anniversary Vail International Dance Festival, increasing national/ international media coverage by 50+% over previous years.Other client experience includes: Stetson, Encana Corp., First Western Trust and Bulumu Granola.Generated millions of media impressions for clients, including stories in Travel + Leisure, The New York Times, SELF, The Denver Post and on Fox News.Led agency’s intern training program.

Responsible for 25% of store’s total sales with a strong emphasis on creating customer relationships and maintaining brand loyalty

Brand educator • Assisted with visual merchandising and community outreach