Develop and implement marketing programs to engage consumers and drive brand awareness through digital communication. Increase qualified website traffic and leads, and monitor these metrics using Google Analytics. Track page rankings and SEO positioning. Improve customer experience and improve landing pages with creative content, implementing new functionality to increase conversion rates. Update travel agent site with educational content, promotional information, and sales tools. Provide direction for U.S. social media needs. Create digital marketing promo pages to support strategic and tactical priorities.

Implement best practices for UX and SEO for the website. Perform regular security checks, technical SEO audits, site performance optimization and SEO improvement projects. Monitor, assess and report on website performance via Google Analytics and SEMrush. Perform keyword research for the website and Google Ads. Resolve technical SEO issues via monitoring site speed, backlink profiles and Google Search Console.Accomplishments: Improved website health from 59% to 92% by fixing mixed content, broken images/links, duplicate content, alt text, missing/updating meta descriptions and focus keywords on hundreds of posts/pages. Managed WordPress core and plugin updates to maintain functional and secure site. Maintained disavow list to remove toxic backlinks. Updated service offerings on website when needed. Conducted keyword research via SEMrush and Google Search Console to for use on webpages and Google Ads. Updated and launched GDPR compliance, cookie policy, and cookie consent banner on website. Improved UX by reducing scroll time and filling out WordPress post categories. Used Pantheon and git workflows to make basic changes to website. Migrated Google Universal Analytics to Google Analytics 4. Improved internal and external linking. Made processes and outcomes clearer to prospects on website by creating: visualizations, outcome-based callout sections, highlighting company strengths. Updated and maintained company’s Google Business, Tag Manager, Search Console accounts. Conducted post audit to manage crawl budget, focus on domain authority, reduce risk of keyword cannibalization, and remove duplicate content. Increased lead generation forms by 122% in 2022 Q3 compared to same quarter in the previous year. Increased website engagement to 93+%. Maintain high Google Ad optimization score (86%+).

Work on website design/development including content, ad and social graphics, and logo design. Design and develop websites in Wordpress and companies proprietary website platform, using HTML, CSS, JavaScript and Bootstrap when needed. Write SEO-rich content for a variety of business types and industries, using best practices and unique content. Include all of the following content in websites: meta data, meta title, meta description, meta keywords, alt tags, and relevant industry keywords.

Lead website projects. Develop, edit, revise and update website content using responsive web design. Lead data analysis projects using infographics and data visualizations. Perform bibliometric and citation analysis for agency divisions and labs. Library liaison for specific labs within NIST, NOAA & NTIA. Lead technology initiatives like 3D-printing and technology tools program. Lead UX research and design, including survey creation and analysis. Lead outreach and marketing efforts.

Develop Python software installation application for Mac OS STEMLabs. Update documentation and maintain software version control for software installations.

Convert 400+ existing individual flash-based presentations to a more user-friendly, UDL compliant, HTML5 proprietary CMS that utilizes the TinyMCE HTML Editor. Create Bootstrap and JQuery interactives including popovers, modals, accordions, and tabs. Edit, optimize, and resize images. Update general page layout that is appealing to students. Develop/Update website content for STEM and digital media curriculum for K-12 schools.

Support grant development and grant management needs, including prospect research, proposal development for new grants, and meeting reporting requirements for a 50-grant portfolio.

Maintain and improve UX. Assist/Train customers (DC-MD-VA metro area nonprofits/government agencies) on volunteer recruitment database, volunteer management, and nonprofit capacity building resources. Develop grants for and conduct reports on programs.

Assist/Train customers on grantseeking and donor prospecting by using most comprehensive private grants researching database. Educate 800+ DC-MD-VA metro area nonprofit and government agency representatives on corporate social responsibility and nonprofit resources through consultation, training, and best practices reports.