Anna Mcdonough Email & Phone Number

Canada

Working with buyers on sustainable sourcing initiatives, connecting them with makers and artisans from 60+ counties around the world. Committed to a diverse and ethical supply chain.

Building the future of commerce to be more ethical, distributed, & transparent. Powered by People is a B2B wholesale platform that seamlessly connects artisanal, small-batch makers in 60+ countries with buyers in North America through secure transactions. We want to make ethical, sustainable, and social-impact buying easy and risk-free.

I build growth Infrastructure for start-ups, including scalable sales, marketing, and partnership engines; brand development, team building, wholesale strategy, and conscious sourcing. I've worked with B2B and B2C marketplace platforms, SaaS focused on eCommerce optimization, apparel brands and retail, and wholesale agencies. Clients include: Powered by.

• Developing, implementing, and leading marketing, sales, and go-to-market strategy for Scope AI enterprise software
• Developing, implementing, and leading marketing and sales strategy for Simile AI, Shopify app
• Rebranding and launch for Scope AI
• Rebranding for Simile AI, Shopify app
• Leading a cross-functional team across development, design, marketing, and sales
• Developing and implementing a partnership program for both Scope AI and Simile AI

• Development and implementation of strategic partner program
• Securing revenue and value partnerships
• Creating unique partner projects and initiatives
• Building and maintaining partner initiatives from acquisition to execution
• Liaising between SaaS providers and apparel partners to determine alignments and facilitate partnerships.

• Garmentory is a B2C platform supporting independent designers and retailers
• Development & implementation of merchandise and onboarding strategy, resulting in 90%+ sales growth YOY, 90% inventory growth YOY, and 150% vendor base growth for menswear.
• Coordination and contribution to men’s marketing initiatives, copy, and content.
• Project management of trade-show events and activations for men’s fashion week in New York, and women's in Paris.
• Traveling to international markets to nurture and grow menswear vendor base. Maintenance of relevant knowledge on industry trends, competitors, and potential vendor partners.

www.coupboutique.com

Operations, Creative Direction, and Merchant for retail and eCommerce. Focused on women lead, small batch, and conscious sourcing.

Extended Learning | Writing For Content Marketing

Bachelor Of Arts (Ba), Political Science, Sociology