Anna Mcghee Email & Phone Number

Houston, TX

Houston, Texas, United States

• Develop marketing budget and execute marketing plan to raise awareness of rebrand and new location
• Generate social media content, oversee launch of newly rebranded website, and create content of current website
• Work with directors to ensure messaging and accomplishments are appropriately expressed in marketing material
• Write scripts, edit, and oversee filming and photography of promotional and event videos
• Implement strategic outreach to secure media partnerships, event sponsorships, and media coverage
• Execute event logistics, create event budgets, sponsorship proposals, interact with and manage vendors, solicit existing donors and new prospects to produce two major fundraising events, with the objective of raising.

Houston, Texas Area

Houston, Texas Area

• Planned and executed Houston Via Colori Street Painting Festival, which welcomed over 30,000 attendees and raised more than $300,000
• Coordinated artist relations and event logistics for over 200 local and international artists and created the first Artist Advisory Board in response to artist feedback
• Solicited silent and live auction items for annual gala, managed the auction online database and contributedcontent to the auction catalog
• Served as the interim Event Manager and worked closely with the Development Director to develop and execute event logistics for the annual gala, which raised over $542,000 in May 2019
• Secured and provided oversight of both the PR/Marketing and Event interns from January to August 2019
• Developed theme and contributed to the creation of Via Colori marketing and programming materials

Greater New York City Area

• Managed accounts for food, beverage, and online-retail brands including Amazon, TABASCO, Red Bull, Buchanan’s, Don Julio, Honey Bunches of Oats, and Pebbles cereal
• Developed and implemented strategic, objective-based communication plans that are culturally relevant to the Hispanic consumer and integrated with clients’ marketing strategies
• Drafted pitches and secured local and national media placements for high-profile food and beverage brands
• Built targeted media lists, managed social media influencers and created and managed blogger programs
• Monitored, tracked, and reported daily media placements

Greater New York City Area

Austin, Texas Area

• Assisted and work on 12 different Food & Beverage, Franchise, and Lifestyle accounts including SpiBelt, Caring Senior Services, Primizie, PBCrave
• Managed Daily Greens national 4-Day Cleanse Cookbook Book Tour press and secured opportunities on over 30 blogs
• Landed articles in trade, lifestyle and business publications including Forbes, Thrillist and PopSugar, and The Daily Meal
• Wrote news releases, round up’s, participate in brainstorming sessions to best secure opportunities

Austin, Texas

• Helped write fact sheets, created media kits, and pitched clients and events to media
• Edited ads and reviewed press releases to find new clients for Austin financial company
• Researched and completed local and national media and sales lists for art client
• Managed Facebook account for Golden & Co. and Sunset Valley ArtFest 2015
• Planned and attended check presentation event hosted by Cenpatico Foundation

Houston, Texas

• Assisted with artist registration for Via Colori Festival and managed “artist profile” section of website
• Assembled Media Binder and contacted various outlets to post the Center’s upcoming events
• Wrote press releases, blog entries, Facebook, Twitter, and Instagram posts
• Tracked social media, website activity, produced videos
• Created powerpoints and newsletter templates for events including Project Talk

Sorrento, Italy

• Accommodated guest at check in/check out
• Provided general information, booked tours and made restaurant reservations for hotel guest
• Provided English and Spanish to Italian translations for co-workers and guest
• Acknowledged guest’s criticism and complaints to ensure enjoyable vacations

Bachelor'S Degree, Bachelor Of Science (B.S.), Richards School Of Advertising And Public Relations, Minor In Spanish

Activities and Societies: Kappa Delta UT Chapter Habitat for Humanity UT PRSSATexas Media McCombs BFP Certificate

Education record

Estudios en el extranjero