Anna Mcshane Email & Phone Number

Responsible for setting up the Wholesale department internationally for Whistles. Working alongside the Visual Merchandising teams and closely with the design/ buying teams to create and sell diverse collections, driving the brand forward for global recognition. Key accounts included; Lane Crawford, Tsvetnoy, Podium, Au Pont Rouge, Asos My Wardrobe and Harvey Nichols.

Responsible for all of the UK’s wholesale accounts, dealing with key accounts such as Net A Porter, Harrods, Harvey Nichols, Selfridges, Matches, Browns, Joseph and My Wardrobe as well as the smaller independents. I was responsible for selling Prorsum, London, Brit, Body, Sport, Shoes, Hard and Soft Accessory collections to all accounts, increasing sales, growing and driving the business forward. Being part of such a leading luxury British brand with global presence has widened my knowledge and experience in the market.Key aspects of my role included:Providing an ‘After-Sales’ service to clients ensuring visual presentation of seasonal product was consistently reviewed to maximise promotion and sales performance.Supporting retail staff working directly for the brand across all UK Department stores with regular store visits, performance reviews and seasonal product training.Managing all UK wholesale key accounts and independentsSelling all women’s RTW and Non Apparel collectionsFrequent meetings with account buyers and merchandisersAnalysing sales and implementing strategies to improve sell throughsManaging team sales assistantInternal systems include Mercury and SAP

For over three years I worked within the wholesale division of Paul Smith selling our accessory and shoe collections to UK key accounts as well as independents. Building strong relationships and implementing strategies on their specific buys so they can maximise sales as well as having a true representation of our range. Creating VM spaces in our London head office showrooms to complement each seasons collection, and providing ‘after sales’ service helping accounts create their spaces to replicate concepts seasonally.Key aspects of my role include:Increasing sales within the UK.Imputing forward and stock orders on CIMS and monitoring delivery stages of these.Developing good customer relationships by frequently visiting stores, compiling store reports and distributing selling aids to all stores.Merchandising collections in showroom space to maximise sales.Working alongside visual merchandisers to achieve brand enhancing wholesale cornersNurtured strong working relationships with Directors, Floor Managers and retail staff to protect brand strategies, ensuring merchandising, visual display standards and brand consistency were assured.Sourcing new accounts.Attending regular meetings with design teams to give feedback on sales in order to produce increasingly successful collections.Regularly researching competitors’ collections so as to have an up to date knowledge of the current market place.Organise and lead staff training on new collections.

Nottingham

I moved to Willoughby House as ‘Buyer and Assistant Manager’ where I was an integral part of the management team that launched Paul’s flagship store in Nottingham. I worked closely with the Head Office Retail team to establish Willoughby House within the local market, ensuring exacting company standards were met and to maintain the ongoing financial success of the store. Key aspects of my role included:Buying seasonal ranges of women’s ready to wear, accessories and shoe collections for this flagship store.Coordination of promotional events at Willoughby House including perfume, book and film launches. Assisting in the day to day management of a team of fourteen members of staff, ensuring they were well organised, effective, trained to a high standard and highly motivated.Chairing weekly team meetings to discuss budget, staffing schedules, merchandising requirements and customer feedback.Working proactively within a team to ensure the achievement of weekly, monthly and seasonal sales targets.Planning merchandising and display schemes to maximise the visual and sales potential of the Paul Smith collections.Developing strong relationships with customers and providing the highest level of customer service.

Foundation Degree, Fashion/Apparel Design

Fashion Design, Fashion/Apparel Design, 2.1