Senior Brand Manager
- As Local Brand Champion I was responsible for maximising subsidiary revenue for MSD key therapy areas. I collaborated with many internal and external stakeholders. A strong business focus on marketing strategy, with a.
- Diabetes: I managed MSD diabetes portfolio and launched new diabetes products. I simultaneously managed Implanon prior to Organon spin off.
- Cardiovascular: I launched a new cholesterol product and I was Senior Brand Manager for the MSD cholesterol portfolio. The cholesterol franchise was the leading MSD retail franchise.
- Women’s Health: I implemented and managed brand plans for MSD women’s health portfolio.
- Respiratory: I managed MSD respiratory portfolio. Singulair was the number one retail brand at MSD Ireland and I launched a new respiratory product.
- Blood Pressure: I was promoted to Senior Brand Manager responsible for MSD’s leading retail brand. I devised and executed profit plans for MSD Blood Pressure portfolio and I launched Cozaar Comp 100mg / 12.5mg.
2008 - 2021
~13 yrs
