Senior Brand Manager
As Local Brand Champion I was responsible for maximising subsidiary revenue for MSD key therapy areas. I collaborated with many internal and external stakeholders. A strong business focus on marketing strategy, with a deep understanding of the Irish market, was key. I was responsible for the preparation and implementation of marketing strategies and delivering customer focused campaigns and initiatives. I managed budgets and sales forecasts. I oversaw launch and late-stage product lifecycle management. I actively participated as a member of Global Marketing. Diverse therapy areas included:• Diabetes: I managed MSD diabetes portfolio and launched new diabetes products. I simultaneously managed Implanon prior to Organon spin off.• Cardiovascular: I launched a new cholesterol product and I was Senior Brand Manager for the MSD cholesterol portfolio. The cholesterol franchise was the leading MSD retail franchise. • Women’s Health: I implemented and managed brand plans for MSD women’s health portfolio.• Respiratory: I managed MSD respiratory portfolio. Singulair was the number one retail brand at MSD Ireland and I launched a new respiratory product.• Blood Pressure: I was promoted to Senior Brand Manager responsible for MSD’s leading retail brand. I devised and executed profit plans for MSD Blood Pressure portfolio and I launched Cozaar Comp 100mg / 12.5mg.
