Anna Mecagni personal email
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15 years proven success in running high-impact marketing initiatives. Expertise includes: product strategy, loyalty marketing, new product development, communications strategy, branding, competitive intelligence, and international marketing campaigns. 8+ years of progressive leadership roles at American Express, most recently as Regional Marketing Head in Latin America. Grew business by 37% in one year.Significant consulting experience with Fortune 500 companies.
Brandstorm Strategy
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OwnerBrandstorm Strategy Sep 2009 - PresentGreater Los Angeles AreaMarketing consultant specializing in marketing, product development, branding, communications, and research. Clients: Apple, American Express, Morgan Stanley Capital International, GE Capital, Bank of America, AT&T Universal Card, Hyundai Capital, VISA, Broadway Technology
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Regional Marketing Director, Latin America/CaribbeanAmerican Express Jun 2007 - Sep 2008Summary: Directed marketing strategy for American Express network business in Latin America. (16 partners in 7 markets) Drove billed business growth from $588 MM to $807MM, an increase of 37%. Increased cards in force to 1.16MM, a 17% increase vs. the prior year. Led brand-building, product line strategy, life cycle strategy, and promotional campaigns in key markets. -
Director, New Product DevelopmentAmerican Express May 2006 - Jun 2007Developed new product strategies for American Express network partners, specializing in super premium products for Private Wealth Clients. Primary launch accounted for $91MM in spend in the first year.
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Senior Manager, Global Marketplace InsightsAmerican Express Sep 2003 - Apr 2006Ran competitive intelligence efforts for the consumer cards group within American Express.
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Senior Marketing ManagerAefa (Ameriprise) Oct 2002 - Sep 2003Drove acquisition of the ONE Financial account (a direct brokerage account) through sales force and direct-to-consumer marketing.
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ConsultantMorgan Stanley Capital International Jan 2001 - Jan 2002Worked with team to build constituent base for international hedge fund index product. -
Summer AssociateDeloitte Consulting Jun 1999 - Aug 1999 -
Marketing Project ManagerConsumer Financial Service Corporation Jan 1996 - Jan 1998Ran marketing programs for financial services clients. Activities included: Strategic Marketing Consulting, New Product Testing,Account Optimization, and Competitive Benchmarking.
Anna Mecagni Skills
Anna Mecagni Education Details
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Marketing, Strategy -
Spanish, Political Science
Frequently Asked Questions about Anna Mecagni
What company does Anna Mecagni work for?
Anna Mecagni works for Brandstorm Strategy
What is Anna Mecagni's role at the current company?
Anna Mecagni's current role is Owner, Brandstorm Strategy.
What is Anna Mecagni's email address?
Anna Mecagni's email address is an****@****ail.com
What schools did Anna Mecagni attend?
Anna Mecagni attended Ucla Anderson School Of Management, Esade, Ucla, Universidad Complutense De Madrid, General Assembly, General Assembly, General Assembly, General Assembly.
What skills is Anna Mecagni known for?
Anna Mecagni has skills like Strategy, Competitive Analysis, Financial Services, Marketing Strategy, Marketing, Product Marketing, Leadership, Business Development, Crm, Business Strategy, Strategic Partnerships, Product Management.
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Anna Lucia Mecagni
Somerville, Ma1tufts.edu -
2womenforwomen.org, fhi360.org
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