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Anna Mecagni is listed as Owner, Brandstorm Strategy at Brandstorm Strategy, based in Malibu, California, United States. AeroLeads shows a matched LinkedIn profile for Anna Mecagni.
Anna Mecagni previously worked as Owner at Brandstorm Strategy and Regional Marketing Director, Latin America/Caribbean at American Express. Anna Mecagni holds Mba, Marketing, Strategy from Ucla Anderson School Of Management.
15 years proven success in running high-impact marketing initiatives. Expertise includes: product strategy, loyalty marketing, new product development, communications strategy, branding, competitive intelligence, and international marketing campaigns. 8+ years of progressive leadership roles at American Express, most recently as Regional Marketing Head in Latin America. Grew business by 37% in one year.Significant consulting experience with Fortune 500 companies.
Listed skills include Strategy, Competitive Analysis, Financial Services, Marketing Strategy, and 18 others.
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Greater Los Angeles Area
Marketing consultant specializing in marketing, product development, branding, communications, and research. Clients: Apple, American Express, Morgan Stanley Capital International, GE Capital, Bank of America, AT&T Universal Card, Hyundai Capital, VISA, Broadway Technology
Summary: Directed marketing strategy for American Express network business in Latin America. (16 partners in 7 markets) Drove billed business growth from $588 MM to $807MM, an increase of 37%. Increased cards in force to 1.16MM, a 17% increase vs. the prior year. Led brand-building, product line strategy, life cycle strategy, and promotional campaigns in key markets.
Developed new product strategies for American Express network partners, specializing in super premium products for Private Wealth Clients. Primary launch accounted for $91MM in spend in the first year.
Ran competitive intelligence efforts for the consumer cards group within American Express.
Drove acquisition of the ONE Financial account (a direct brokerage account) through sales force and direct-to-consumer marketing.
Worked with team to build constituent base for international hedge fund index product.
Ran marketing programs for financial services clients. Activities included: Strategic Marketing Consulting, New Product Testing,Account Optimization, and Competitive Benchmarking.
Activities and Societies: International Management Fellow, Latin America. Two year intensive program designed to develop language skills.
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Anna Mecagni works for Brandstorm Strategy.
Anna Mecagni is listed as Owner, Brandstorm Strategy at Brandstorm Strategy.
Anna Mecagni is based in Malibu, California, United States while working with Brandstorm Strategy.
Anna Mecagni has worked for Brandstorm Strategy, American Express, Aefa (Ameriprise), Morgan Stanley Capital International, and Deloitte Consulting.
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Anna Mecagni holds Mba, Marketing, Strategy from Ucla Anderson School Of Management.
Anna Mecagni is listed with skills including Strategy, Competitive Analysis, Financial Services, Marketing Strategy, Marketing, Product Marketing, Leadership, and Business Development.
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