• Provided brand building blueprints for small/individual businesses • Assisted media agencies during pandemic with operational expertise to allow for growth• Led brand management strategies for startups focused on fundraising

• Lead the CRM program for the Procter & Gamble client• Create and present pitches for expanding business content and creative strategies • Manage a creative team to provide high quality monthly deliverables

•Created and managed the social strategy for Revlon and associated sub brands•Optimized project timelines in coordination with the Content and Communications team•Oversaw the execution of all social campaigns and presented strategic approaches to client•Managed the social and search teams

• Lead projects to improve the planning and operational process• Manage the development and growth of a team of Media Managers• Partner with our clients and platform correspondents to provide strategic insight to their social planning• Provide strategic and tactical insight at client presentations and sales pitches

•Oversaw the execution and management of multi-platform social media campaigns for various objectives•Leveraged multivariate testing to narrow budget allocation to achieve best KPI performance•Built strategic in-market performance reports with optimization insights for clients•Worked with the Engineering and UX/UI design teams to improve platform usability

•Maintained and interpret internal data to identify saving opportunities•Prepared cost analytics to be presented to a multi-functional committee•Coordinated with all parties involved in the implementation process •Tracked approved opportunities to confirm projection