Anna Miś Email & Phone Number

Krakow Metropolitan Area

Developing and implementing of marketing strategy as well as creative concept (online and offline) for company (incl. marketing goals, competitive research, messaging and audience identification, marketing personas, communication channels).Building and implementing multi-channel campaigns (online and offline activities).

Warsaw, Mazowieckie, Poland

Kraków, Woj. Małopolskie, Polska

Leading a team of qualified email marketing specialists. Managing a process of creating and implementing email marketing campaigns (single emails, automated workflows, A/B tests) for Web Impact clients.Responsibilities included: - planning and managing team's work;- implementing and managing email marketing/marketing automation tools, (incl. Salesforce, Iterable, Omnisend, NetAtlantic, Freshmail, Get Response, and others); - domain management (register new sending and tracking domains, DNS configuration, using CloudFlare, adding domains to platforms);- campaign performance analysis and improvements suggestions (incl. email platforms and Everflow data);- email subscriber lists management, segmentation and maintaining data accuracy; - process optimization and automation;- preparing reports and analysis of activities carried out, along with presenting conclusions and recommendations for the Management Board.

Gdynia, Pomorskie, Poland

Developing and implementing of marketing strategies as well as creative concepts (online and offline) for "Owocni" agency clients (incl. marketing goals, competitive research, messaging and audience identification, marketing personas, communication channels).Building and implementing multi-channel campaigns (online and offline activities).Responsibilities included:- preparing offers for clients;- preparation and implementation of budgets for managed projects;- implementing online and offline marketing activities for managed projects (texts, offers, paid ads campaigns, email marketing, lead generation activities, social media - FB, IG, LinkedIn, Pinterest);- social media management;- creating and implementing Google Ads, Meta Ads campaigns; - campaigns performance analysis and improvements suggestions;- preparing reports with results for clients.

Kraków, Woj. Małopolskie, Polska

Developing and implementing of marketing strategies as well as creative concepts (online and offline) for internal and external clients (incl. marketing goals, competitive research, messaging and audience identification, marketing personas, communication channels).Building and implementing multi-channel campaigns (online and offline activities).Responsibilities included:- preparing offers for internal and external clients;- preparation and implementation of budgets for managed projects;- negotiations with subcontractors;- implementing online and offline marketing activities for managed projects (texts, offers, paid ads campaigns, email marketing, lead generation activities, social media - FB, IG, LinkedIn, Pinterest);- creating content for social media profiles (internal and external clients);- creating and implementing Google Ads, Meta Ads campaigns (internal and external clients); - campaigns performance analysis and improvements suggestions;- preparing reports with results for company clients; - developing and implementing the concept of new event products (incl: market and competition research, financial analysis, developing the concept of events).

Kraków Area, Poland

Developing and implementing of the new conferences products conceptions for medical&pharma sector: market research, competitive environments analysis, financial analysis, program planning in cooperation with experts and speakers, place the product on the market, events management.Creating an online and offline marketing campaigns for managed projects; close working with sales team, and marketing department.

Kraków, Woj. Małopolskie, Polska

Developing and implementing of the new training products conceptions for dental sector, incl.: market research, competitive environments analysis, financial analysis, program planning in cooperation with experts and speakers, placing the product on the market, event organization. Cooperation with the Marketing Manager and Team in developing and implementing marketing campaigns, incl.: content creation, new product launches, social media, upselling, cross-selling and sales support.Responsibilities included:- planning the annual calendar of industry events (trade shows and conferences) as well as FM Dental trainings;- planning attending industry events - conferences, congresses (all event logistics - stand, catering, transport, etc., suppliers’ coordination);- event budget management;- negotiating and preparing agreements for managed projects;- creating online and offline marketing campaigns for managed projects (texts, offers, ads, mailings, social media);- co-creating materials for company social media profiles, newsletters, web sites (texts, graphics, videos);- coordination of sales activities (online, offline) for managed projects - cooperation with sales departments;- post-event evaluation, reports, follow up and documentation along with presenting conclusions and recommendations for the Management Board;- supporting marketing department’s work (texts, graphics and other materials for offered products);- media relations.

Katowice, Silesian District, Poland

Managing Editor of two peer-reviewed clinical journals: Clinical Orthodontics and Clinical Endodontics. Journals focused on the practical aspects of everyday clinical treatment techniques and practice management.Includes original articles, book reviews, case reports, clinical material, and other material related to orthodontics, dentofacial orthopedics and endodontics.Responsibilities included:- developing and implementing new products conceptions for dental sector (clinical journals, books, trainings and conferences), incl.: market research, financial analysis, cooperation with experts, authors and speakers, coordination of the production process, promotional materials and sales offers creation, place the product on the market, coordination of sales activities, projects evaluation and reports;- organizing trainings, conferences and workshops, including budget management, program planning, coordinating suppliers and all event logistics;- negotiations and agreements preparation for managed projects;- creating online and offline marketing campaigns for managed projects; close working with sales team, marketing and PR department, product development department;- planning for the development of managed journals, incl.: develop and execute content strategy (cooperation with experts and editor in chief), increase brand awareness and recognition, increase the customers base, building up the experts and authors base;- planning and managing email marketing campaigns (newsletters, sales mailings) for products (SARE system), email subscriber lists management, segmentation, campaign performance analysis and improvements

Katowice, Silesian District, Poland

Developing and implementing new products conceptions for dental and medical sector (clinical journals, books, trainings and conferences), incl.: market research, financial analysis, cooperation with experts, authors and speakers, coordination of the production process, promotional materials and sales offers creation, place the product on the market, coordination of sales activities, projects evaluation and reports.Creating online and offline marketing campaigns for new products; close working with sales team, marketing and PR department.Responsibilities included:- planning and managing email marketing campaigns (newsletters, sales mailings) for products;- A/B tests (incl. email subject lines and other elements), optimizing them for best performance;- email subscriber lists management, segmentation and maintaining data accuracy;- campaign performance analysis and improvements suggestions (incl. email platforms and sales data);- cooperation with partners, institutions and organizations; - negotiations and agreements preparation for managed projects;- preparing reports and analysis of activities carried out, along with presenting conclusions and recommendations for the Management Board.

Gliwice, Silesian District, Poland

Creating online (including social media) marketing campaigns for brands: Kupujemy.pl and PromoCeny.pl, brand positioning, promotional campaigns creation (incl. creative competitions), preparing promotional materials, market and competitive environments analysis.Media relations, press releases - writing and distribution

Katowice, Silesian District, Poland

Co-creating and implementing marketing strategy and marketing plan for the Infomax Group. Implementing of planned online and offline activities.Responsibilities included:- market and competitive environments analysis, sales analysis, marketing budgets management;- developing and implementing online promotion and sales strategy: selecting tools, develop online sales channels, content creation (newsletter, website, social media profiles);- developing and implementing social media communication strategy;- member of creative team (special offers for strategic clients).

Cracow, Lesser Poland District, Poland

Nationwide range projects - social campaigns: Smoke-Free Zones and Smoke-free Poland, RyzyKOchania - love without risk- cooperation within the projects, events organizing, coordination projects at the local and regional level, fundraising, media relationsCoordinating PR activities for "Krakow Mountain Festival" (2009)

Cracow/ Katowice - Silesian District, Poland,

Creating and managing a Silesian edition of the Manko magazine:- developing and implementing marketing strategy for the magazine, acquiring new trading partners, negotiations and preparing the agreement for managed projects, managing the regional office and work of team.Nationwide range projects - social campaigns: Smoke-Free Zones and Smoke-free Poland:- relations with local government units, cooperation within the projects, negotiations and preparing an agreement for managed projects, events organizing, coordination of the Association projects at the local and regional level, fundraising, media relations

Master'S Degree, Marketing And Sales

Specialization: Digital Marketing

Bachelor'S Degree, Marketing And Sales

Specialization: Marketing & new media

Sociology