Global Marketing Director
CurrentPhase One is a global leader in high-resolution digital imaging technology. Our dedication to exceptional imaging quality extends across diverse applications. As the Global Marketing Director at Phase One I lead the global Marketing team consisting of highly competent Marketing Managers and specialists. Extract of projects and responsibilities:- Setting the strategic direction for the team and guiding the regional-based marketing teams- Responsible for global marketing… Show more Phase One is a global leader in high-resolution digital imaging technology. Our dedication to exceptional imaging quality extends across diverse applications. As the Global Marketing Director at Phase One I lead the global Marketing team consisting of highly competent Marketing Managers and specialists. Extract of projects and responsibilities:- Setting the strategic direction for the team and guiding the regional-based marketing teams- Responsible for global marketing plans and budgets, ensuring efficient allocation of resources and optimizing ROI- Ensuring successful GTM strategies in close collaboration with sales and product management. Setting direction for launch and existing products- Responsibility for brand management and corporate identity- Building the brand & developing brand pillars and content strategy, ensuring consistency - Internal and external communication - Employer Branding- Create digital appearance, awareness, and campaigns- Positioning the company as a thought leader by developing whitepapers, organizing speaker slots at key industry events, and ensuring a presence in relevant forums to boost credibility and authority- Working on and developing strategic partnerships to support growth and global reach Show less