Chief Marketing Officer - B2B Marketing - Pr
Current- Built & execute marketing strategy, branding, growth and retention programs to facilitate business expansion- Integrated new media and web advertising initiatives into client’s marketing strategies to enhance brand awareness.- Built & manage a small, highly- effective marketing team (internal marketing, creative, graphics, branded content and web/e-commerce) resulting fully integrated of 7 employees and 5 high-performance agencies. - Manage marketing and sales P&L- Developed… Show more - Built & execute marketing strategy, branding, growth and retention programs to facilitate business expansion- Integrated new media and web advertising initiatives into client’s marketing strategies to enhance brand awareness.- Built & manage a small, highly- effective marketing team (internal marketing, creative, graphics, branded content and web/e-commerce) resulting fully integrated of 7 employees and 5 high-performance agencies. - Manage marketing and sales P&L- Developed strategies to incorporate PR and media to further enhance brand and build market share.- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. - Orchestrated positive media coverage and stakeholder relations as public face of DataFort company.- Successfully optimized landing pages and sign up funnel increasing conversation rates by 4x in less than 3 months.- Launched a new multi-channel acquisition program, including: SEO, Social Media. SEM, Google Ads, Facebook Ads, Referrals, Email, Retargeting, and more- Also expanded acquisition program via offline channels. Show less
