My activity includes:- Scouting and development of new contacts and commercial opportunities;- Management of the current customer portfolio and maintenance of commercial relationships- Development of promotional plans for all the provided services- Creation of business cases, both in the Hospital and Retail channels- Market data analysis

- Gestione del Portfolio clienti di Merqurio, sviluppo di nuove relazioni commerciali e fidelizzazione di clienti già acquisiti- Pre-sale e supporto ai clienti per la costruzione di progetti basati sulle esigenze commerciali- Progettazione e coordinamento di campagne digitali e multichannel volte ad aumentare la brand awareness dei prodotti dei clienti- Sviluppo di soluzioni digitali per garantire al target una preziosa esperienza multicanale nel rispetto delle esigenze dei clienti, lavorando a stretto contatto con colleghi, fornitori e Key Opinion Leader nella realizzazione del piano di marketing-Progettazione, coordinamento e misurazione di campagne di informazione medico-scientifica online: eDetailing, phone detailing, email marketing, multichannel marketing-Progettazione, realizzazione e promozione presso clienti di nuovi servizi e strumenti di marketing digitale-Utilizzo di strumenti di analisi e reportistica

As Digital and Multichannel Marketing Specialist, I’m passionate about digital and web, I’m open to innovation, and I have analytical and project management skills. I have advanced knowledge of Innovative Channels and their application in varying scenarios.I coordinate the execution of Direct Email Marketing, marketing database, social media and display advertising campaigns, SEO/SEM, collaborating with brand and customer marketing, sales and field access colleagues, external agencies, other vendor partners and KOLs.Professional Experience• Cooperation with internal teams to create websites, landing pages and web content and optimize user experience; • Interim and post-campaign results analysis on key performance metrics and measurement and reporting of the performance of all digital marketing campaigns, assessing them against goals (KPIs). • Identification of trends and insights, and optimization of spend and performance based on the insights. • Competitive analysis to identify gaps and opportunities related to our prospective or existing client's businesses. I’m highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate, and I have solid knowledge of website analytics tools (e.g., Google Analytics).

I’m working for creating and acquiring scientific content for websites, email newsletters and other online communications media. My job is the creation and acquisition of verbal content, through a close relationship with other media specialists, such as graphic designers. I’m working also for creating content for DottNet, the first Italian socialnetwork for healthcare professionals, and other online scientific reviews. Moreover, I provide market analysis of e-Detailing strategy by regular reporting.

Informazione di presidi medico-sanitari presso farmacie, centri di diagnostica e riabilitazione.