Anna Mullarkey Email & Phone Number

London, United Kingdom

Planning long and short-term demand forecast for UK & Ireland market (£10 million annual turnover)Develop and execute strategic plan to achieve net sales budgets and grow customer baseOwnership of seasonal buy process (from projection to purchase)Monitoring outbound allocation process to wholesale customersPartnering with Logistics & Production to ensure shipping schedule is met/exceededActioning seasonal markdown strategyMotivate the retail coordinator team to deliver competitive retail performanceCultivate and maintain relationships with key accountsImplementation of pricing strategy (margin management) that maximizes profit whilst not negatively impacting on market share within the premium denim categorySignificant input in to the collection design in order to tailor to the UK market needsImproving operations and systemsManaging existing accounts approx. 60 wholesale customers

London, United Kingdom

Consulting with buyers for key accounts at seasonal sales appointmentsRegular visits to key accounts to ensure Visual Merchandising standards are maintainedBuilding cross-functional relationships within key accounts (Buyers, Merchandisers, VM, eCommerce, store Management, Personal Shopping)Organisation of staff training and target-based incentives for sales teams in key accountsSupport the organization and delivery of marketing activity in-storeManaging campaign imagery/media assets for eCommerce and social media platforms ofkey accounts on a seasonal basisProviding weekly reports & sales analysis from store to Head Office Planning and Design teamsOverseeing the planning and execution of incentives and gifting for store-based teamsManaging a number of wholesale accounts - running appointments at market, inputtingreorders and RTVs, tracking and analysis of performanceFeedback reports at the end of each season on the collection’s strengths and challengesLiaising with the J Brand Brand Specialists and team on how to drive shop floor sales / minimize end of season returns through staffing, VM improvements, marketing support, brand training, events, gifting, implementing incentives, open lines of communication with the buyers, stock swaps.

London, United Kingdom

Supporting the operation of retail accounts for UK/EuropeConsulting with buyers for key accounts at seasonal sales appointmentsPresenting brand training and development seminars to staff members.Motivating the team on the shop floor to reach and exceed sales targets Overseeing the planning and execution of incentives and gifting for store-based teams, Networking with visual merchandising teams to secure key display areas in stores,Supporting the design team by relaying my first hand feedback from the shop floor regarding customer requests, trends, to constantly improve and tailor the brand to the UK and Irish market