Product line manager with experience in various business sectors along with a strong interest and basic knowledge in the field of marketing.My practical skills, after working in different industries, successfully combining marketing and sales, help me to identify opportunities and market dynamics as well as to position and promote the products I manage in the best possible way. I am always open to new trends, successful sales and marketing practices to apply in order to bring more benefits. When an approach doesn't work, there is always another.
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Commercial DirectorAsbis Bulgaria Ltd. May 2024 - Present -
Product Line ManagerAsbis Bulgaria Ltd. Aug 2012 - Jun 2024BulgariaMain tasks:• Performs market monitoring and analysis.• Prepares and implements monthly, quarterly and annual goals of the company on the managed product lines.• Develops, provides and implements a product strategy in line with the company's goals.• Responsible for forecasts, supply and stock inventory in line with company KPIs.• Develops effective price positioning concerning products, price targets and competitors in the market.• Identifying new opportunities based on analysis, market trends, customers and competition.• Actively participates in the entire sales process.• Prepares periodic reports and analyzes.• Participates in the development of marketing plans, approves budgets and monitors the implementation of goals.• Informs, trains and coordinates the sales and marketing team with the product range, strategy and brand identity.• Represents the company and brands to customers and vendors.Brands:Canyon 2012 to presentLogitech 2015 to presentRazer 2014-2019Achievements:Canyon PLSM of the yer 2020Brand Consistency 2020 / Asbis Bulgaria / CanyonBrand Consistency 2018 / Asbis Bulgaria / Canyon -
Sales Marketing ManagerIvb Cosmetics Ltd. Aug 2007 - Jul 2012Sofia, Sofia City Province, BulgariaMain tasks:• Collecting and analyzing monthly retail data, forecasting future sales volumes, defining targets• Preparing monthly sales reports• Gathering market information• Advising on forthcoming new products• Participate in finding and attracting new clients and suppliers• Maintaining and developing relationships with existing customers, responding to their complains• Negotiating the terms of agreement with potential customers (price, cost, delivery, discount)• Managing and motivating a team to increase sales• Organizing promotions and events -
Sales Marketing ManagerKa Music Distribution Ltd. Feb 2004 - Jul 2007Sofia, Sofia City Province, Bulgaria
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Public Relations Communications ManagerKa Music Ltd Jul 1999 - Jan 2004Sofia, Sofia City Province, Bulgaria
Anna Petrova Education Details
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Electronics
Frequently Asked Questions about Anna Petrova
What company does Anna Petrova work for?
Anna Petrova works for Asbis Bulgaria Ltd.
What is Anna Petrova's role at the current company?
Anna Petrova's current role is Commercial Director Consumer at ASBIS.
What schools did Anna Petrova attend?
Anna Petrova attended Technical University Of Sofia.
Who are Anna Petrova's colleagues?
Anna Petrova's colleagues are Sasho Nikolov, Monika Lyubomirova, Petar Georgiev, Georgi Kolev, Petya Stoyanova, Stefan T., Georgia Kostadinova.
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Anna Petrova
Executive Director | Advanced Event Management Solutions | Building Shared Experiences | Fostering Meaningful ConnectionsSofia -
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