-Developed and executed comprehensive marketing plans that align with brand positioning, driving engagement and revenue growth.-Spearheaded a strategic social media marketing initiatives, enhancing brand visibility and community engagement across digital platforms, managed to increase Facebook engagement & the Instagram followers by 92% and 62% accordingly with organic posts and paid ads.-Launched the Linkedin profile of the hotel and achieved the total impressions of 400K with the organic engagement rate of 5,2%-Developed an effective digital marketing strategy that tripled the brand web SOR over two consecutive years (2022-2024).-Fostered strong partnerships with external partners, art communities and agencies, ensuring compliance with brand standards and optimizing collaborative marketing efforts.-Led the pre-opening activation for influencers, media, schools and local community to raise awareness of upcoming Jones The Grocer restaurant in Dubai Silicon Oasis (6 weeks, 18 visits with the total reach of 2M)-Executed ongoing marketing & PR campaigns of Jones The Grocer Radisson RED Dubai Silicon Oasis which resulted in contributing to a 30% increase in total F&B hotel revenue over 2 years of operations.-Hotel Representative for the RHG UAE Commercial Focus Group.-Task Force Branding and Marketing for Radisson RED Tbilisi, the 1st Radisson RED Hotel in the Eastern Europe.-One of five marketing managers across the Middle East selected for the prestigious HSMAE Mastermind program.

RADISSON COLLECTION PARADISE RESORT & SPA, SOCHI-Led a successful rebranding initiative, transitioning from Radisson Blu to Radisson Collection, and ensured consistent brand messaging across all the markets and audiences.-Created integrated marketing strategies that increased brand awareness and fostered positive media relations within local and federal markets.-Implemented high-impact PR initiatives and media engagements, significantly enhancing brand visibility and community connections and leading to room revenue growth of 20% over 2 consecutive years-Designed and implemented the social media strategy that resulted in a 40% increase in the brand website traffic and reached Brand Web SOR of 15%.

RADISSON BLU PARADISE RESORT & SPA, SOCHI-Developed targeted marketing strategies that boosted brand recognition and strengthened guest loyalty through cohesive branding efforts.-Coordinated cross-marketing initiatives, ensuring effective promotion of brand initiatives and alignment with hotel business goals.-Cultivated relationships with media and influencers, enhancing the property’s reputation as the best Russia’s resort hotel and increasing positive press coverage, which led to overachieve the budget across all the segments.-Positioned SPA SIBO, the award-winning spa complex, as the best spa on the south of Russia resulting in increase of revenue by 200%.

-Opened the 1st Hilton Garden Inn hotel in the city, introduced the brand to the B2C and B2B markets-Managed the creation of marketing materials and content, ensuring brand standards were upheld across all communications.-Developed strategic partnerships for cross-marketing & PR initiatives, driving community engagement.-Initiated successful collaboration with key media publications to promote the F&B outlets for the local market, drove the revenue increase of 30% within the 1st year of operations.