I define myself as a very restless and creative person with a constant need to face new challenges. I was formerly trained and then worked for many years in the field of research in Social Sciences but, for the last 15 years I have been exclusevly providing services as a professional in the cannabis industry.I am the director of Purple City Genetics International and the sole founder of Wecanna Consulting. Currently, I am also doing a PhD in Social Anthropology at Universitat Rovira i Virgili about Cannabis Social Clubs in Catalonia.