- Piloted targeted marketing program with new audience and channel strategy- Developed global positioning strategy to support business objectives for campaigns - Wrote ad copy for paid and owned promotions, including but not limited to email, social media, paid media, and banners- Optimized ongoing paid search programs- Led event promotion efforts - Managed distribution relations

Participated in a comprehensive marketing rotation program. The program included a series of three-month rotations that built capability and experience across multiple functions and disciplines. Rotation 1: Digital Marketing Program Manager - Led a campaign strategy by planning and executing promotions including an email, newsletter and banner. - Conducted channel analysis for newsletters and emails to influence future strategy.- Evaluated web page performance and drove optimization strategy. Rotation 2: Web Operations Project Manager - Managed optimization efforts for a web product portfolio. - Oversaw web page updates and gained buy-in from key stakeholders.- Analyzed online tool performance to provide a comprehensive data report to leverage in future strategies. Rotation 3: Content Marketing Program Manager - Improved portfolio messaging to align with customer needs and industry trends to drive engagement. - Worked closely with business partners to develop technical content for campaigns. - Contributed to social media strategy planning and execution to promote events and content releases. - Audited online content supporting an industry focus area. Rotation 4: Employee Communications Program Manager - Recommended and implemented a new strategy for an internal communications channel. - Supported leaders in developing impactful communications for their employees.- Leveraged internal channels such as videos, emails and meetings. - Updated intranet site pages to improve their overall navigation and functionality.Rotation 5: Digital Media and Advertising Project Manager- Conducted analyses and A/B tests to optimize email and programmatic channel strategies. - Developed an expedited process for email production. - Authored and implemented customer-centric paid search ads. - Partnered with paid media agency to develop scalable resources for digital marketers.

- Executed various projects including social media analysis, content optimization and bio writing.- Assisted in planning an internal virtual event on a team with fellow interns. - Contributed to marketing research efforts. - Shadowed content marketing meetings to gain a deeper understanding of the content creation process.

- Shaped market offering through strategic brainstorming of community names and signage. - Curated website and social media content. - Determined placements of community advertisements in local media outlets. - Participated in informative media segments. - Assisted in developing and planning events to raise awareness for The Boardwalk Towne Lake.

- Improved overall online presence by revamping the website design, structure and imagery. - Enhanced print catalog and other online marketing materials with fresh content.