Anna Pacitto Email & Phone Number

Kearny, New Jersey, United States

San Giuliano Milanese, Lombardia, It

Grasse, Fr

Purchase, New York, Us

* Executing selling strategies and achieve annual growth of 4% in volume and net revenue* Develop and manage customer relationships including negotiating customer agreements that deliver against operating plans and exceed customer expectations; successfully negotiated $45 million contract * Maximize volume and revenue for portfolio of accounts using fact-based selling methods; analyze customer information and trends using IRI and Nielsen to identify and expand opportunities to optimize and grow beverage categories for PepsiCo and increasing partner revenue* Collaboration across functional areas including cross-divisions, finance, strategy, marketing, legal and R&D* Create and activate marketplace initiatives and promotions designed to build core brands, launch innovation and maximize performance* Leverage storytelling and visual expertise to create impactful presentations tailored to communicate business results and actionable recommendations to increase sales and promotional activities across HQ and franchise locations

Purchase, New York, Us

* Managed 16 million case business in all Foodservice channels and $40 million flexible spend budgets* Generated target list to pursue new business opportunities, including local and multi-chain accounts; developed stakeholder contact at HQ location; developed and organized full proposal elements to present business opportunity* Indirectly managed the overall development and success, including feedback, for sales teams of bottler locations in region* Headed joint calls to secure regional accounts resulting in annual incremental sales of +50,000 cases* Fostered growth & market presence of prestige venues in market including NY Yankees, NY Mets, Lincoln Center * Developed and executed rollout of Super Bowl XLVIII in NYC market for foodservice; collaboration with NFL, sports marketing and local partners for all in-market NFL events, creation of incentives and execution on street level in channel* Crafted channel strategies specific to New England area resorts; collaborated with internal and external partners to derive and implement programming to grow channel business by 7%* Steered strategic discussions and recommendations for potential implementation of NYC soda tax * Collaborated with various business teams to execute marketing programs, new brand launches, equipment programs and other strategic initiatives in local markets

Purchase, New York, Us

* Managed 11 million case foodservice business in Metro NY market and $25 million flexible spend budgets* Supported National Account platforms and execute in local bottler territory* Executed launch of Gatorade & Propel in foodservice channels, achieving 4th largest market area* Implemented joint selling activity to present a One-Voice selling approach of PepsiCo brands to gain share

Purchase, New York, Us

* Collaborated with field sales teams and Bottlers to create Regional volume plans and forecast with results to senior management, achieving 2 consecutive years of top U.S. volume sales * Managed $56 million A&M budget to capitalize on short and long-term volume opportunities* Worked with partners to ensure accurate reporting of sales results for National reporting* Provided training to Region team on STAR Reporting and Oracle systems

Purchase, New York, Us

* Prepared and analyzed Days Payable Outstanding, including Plan, Forecast and Actuals; provided detailed analysis of factors causing changes in DPO; implemented improvement opportunities* Assisted in developing new reporting tools and analysis methods for the control group* Analyzed Balance Sheet accounts, including Share Power and Executive Options

Education record

Master Of Business Administration - Mba, Finance