Experience working with various clients within the CPG industry, ranging from frozen foods/novelties, beverage (enhanced water, prebiotic soda), snacks (refrigerated & shelf stable), dry goods (pasta), cereal/breakfast foods, produce, etc. Services:- Shopper Marketing Strategy & Annual Planning- Instacart Set up & Management- Sponsored Search Set up & Management (Go puff, KPM, Criteo, CitrusAd)- 84.51 & Kroger Precision Marketing Management- Retailer Social Media Management- Retailer Relationship Management- Budget Planning & Strategy- Contract Negotiation- Retailer Meeting Presentations- In-store Display // Shipper // PDQ Management- Digital Couponing Management - Vendor Referrals- Key Event Planning Calendars- Campaign Management & Execution- Clearinghouse Management- Quantitative Program Analysis

- Design and execute end-to-end shopper marketing campaigns that seamlessly integrate online and offline touch points along the shopper’s path to purchase journey - Partner with Brand, Creative, and Growth Marketing teams to ensure consistent messaging and a unified brand experience across all channels by building out annual omnichannel marketing plan- Develop and spearhead the planning, execution, and optimization of integrated Shopper Marketing Plans across all retailers, including Costco, BJs Wholesale, Kroger, Target, Thrive Market to drive category growth, promote cross-category conversion, amplify brand awareness, and drive brand profitability - Develop programming for Costco.com/PDP and Costco Demos and Roadshows. Lead all logistics for in-store activations and coordinate schedules for Brand Ambassadors - Manage all retail media campaigns in collaboration with broker network across Roundel, 84.51 & KPM, Criteo, CitrusAds, Instacart, etc., aiming to maintain 2-3x ROAS, and month over month attributed sales growth- Manage shopper marketing budget allocation and expenditure, tracking return on investment and providing regular performance updates to drive data-informed business strategies and decisions

- Managed the day-to-day on $50M business, including managing P&Ls, developing and handling annual marketing support plans and budgets, presenting brand health in monthly business reviews and annual national sales meetings, and analyzing marketing program results and category trends in IRI - Utilized and managed PowerBI shipment data and IRI consumption data to identify patterns and provide outlook and recommendations to drive business performance and brand health - Tracked brand forecasts and brand marketing expenses throughout the year to manage within $5.3M budget across two brands- Led cross-functional teams on assigned projects, developing and managing timetables and milestones, coordinating cross-functional efforts, and managing outside suppliers (e.g. agencies/vendors). - Partnered with Shopper Marketing, International Marketing, Agency Partners, and Project Management team to drive commercialization of new merci packaging design & strategy across all channels for 2024-2025 in-market launch - Partnered with Market Research/Insights on research projects to support marketing objectives and brand strategies- Oversaw development and execution of branded assets from agency partners related to online video, digital & in-store display, influencers, and social media, including a brand new merci “Gift from the Heart“ campaign

- Managed budgets, developed direction, and execution for retail marketing programs across Conventional Accounts (Kroger, Meijer, Albertsons Safeway, etc.), Small Format & Food Service Accounts (Tropical Smoothie Cafe, QwikTrip, etc.), Natural Accounts (Sprouts, Natural Grocers, Fresh Thyme), and International Accounts (Costco Canada & Mexico, GNC Canada, etc.)- Worked directly with sales, marketing, & omnichannel team on marketing assets for retailer.com, in-store, sampling, and event execution across all accounts, allowing for increased brand awareness with shoppers- Acted as a primary communication channel between the creative team and both domestic & international sales team for specific accounts including project management of timelines set with the creative team- Project managed Integrated planning for launches, line extensions, all promotional efforts, and sustained account support for specific retailers- Initiate and write marketing briefs, including client insight articulation, Vital Proteins differentiators, key messages, demographic/local insight and aligns with VP overall comprehensive brand strategy- Gathered, analyzed and interpreted market information by executing market research, constant monitoring of market/segment developments, structuring internal and external SPINS data to share with the business units and customers- Managed RFP, sourcing, and creative direction for in-store POS assets, working with various vendors and timelines, creating a streamlined project management system and allowing for retailer buy-in, which resulted in incremental sales growth of 20%

• Managed shopper marketing strategy supporting 9 Sales Account Managers• Built and executed on customized omnichannel Shopper Marketing Plans for 20+ Regional and National Retail Accounts (i.e. Meijer, Jewel Osco, Winco, Schnucks Markets, Wegmans, ShopRite, HyVee, Sprouts, etc.) • Ideated creative proposals for shopper marketing photo and video activations• Developed and implemented $588K strategic proposal for national shopper marketing execution in all product categories (i.e. Granola Bars, Oatmeal, Flapjack Mix, Frozen, Baking Mix, On-The-Go Cups, Snacks), resulting in 200%+ ROI in first quarter of campaign• Negotiated multiple contracts with customers, resulting in $60K+ savings (as of March 2021)• Analyzed SPINS Data to understand ROI and sales lifts from shopper programs at each retail account, allowing for data-driven strategic planning for future shopper activations• Executed nationwide shopper marketing campaign for National Waffle Day, resulting in 6x's impression growth versus prior year• Registered Kodiak Cakes' first nationally recognized holiday, National Flapjack Day, improving social media presence and general brand awareness nationwide• Led contact and relationships with retail dietitians, retailer shopper marketing and social media contacts- - - - - - - - - - - - - - - - - - - - - - - - Kodiak Cakes is a small, fast-growing natural foods company located in Park City, Utah. Our journey with food began by restoring the whole grain tradition of flapjacks from the American frontier. In the process, we discovered that high quality foods closer to nature are not only more wholesome, but far more delicious and packed with clean energy. We rely on that clean energy from nature to fuel our active, outdoor lifestyle in the mountains. We make the best-selling (and best-tasting!) whole grain flapjack mix in the nation. We also sell baking mixes, toaster waffles, on the go cups, and gourmet syrups at a variety of retailers.

• Led cross-business unit team of 10, coordinating company attendance at largest global industry trade event, executing $85K budget for all aspects of company's booth design, sample shipments, e-mail campaign, lead tracking, customer meetings, accommodations, resulting in savings of $10K and 64% increase in lead prospects versus previous year• Managed business-critical growth marketing promotion for multiple products through analyzing and updating pricing, creating sales material, visiting manufacturing plants, and establishing launch plan with cross-functional management• Developed share-of-wallet analyses for 5 Fortune 500 accounts through review of prior Request-for-Quotes (RFQ), market data, and market estimations, educating account teams on company market share and competitive market share• Designed and refreshed all healthcare and cannabis stock portfolio sales materials, creating standardized, clear information for internal and external distribution • Created profiles for 25+ prospective accounts through web research, syndicated data analysis, and market reports, educating account managers on best practices for customer prospecting and relationship building to gain new business • Published internal weekly market insights newsletter covering current news in global healthcare industry with focus on E-Commerce, FDA Regulations, Cannabis, Tech, informing team of industry dynamics and impact to Amcor's business

• Utilized syndicated IRI data to conduct market analysis and track brand and category performance on beverage segments (e.g. water, ready-to-drink coffee, etc.), delivering recommendations during cross-functional play-to-win strategy sessions and enabling account managers to identify customer growth opportunities• Led and managed company attendance at 3 major industry trade events through web-basedcross-business unit meetings to successfully coordinate best booth design, sample shipments,advertisements, e-mail campaigns, lead tracking, customer meetings, customer happyhour event, accommodations• Developed and proactively implemented formal lead tracking process through Salesforce.com, keeping 5 regional account managers on track with post-trade show business growth• Executed market communication efforts through updating sales materials, ad creation, online customer outreach on Salesforce.com and MailChimp, and coordination of press releases, enhancing business to customer communication and educating customers on the company's new product launches• Collaborated on cross-business group team of 4 to update Amcor’s external website design through developing tracking document of stock bottle portfolio specs, images, and item descriptions, enhancing user experience and increasing website traffic• Educated customers of various sizes on Amcor's customizable capabilities, offerings, and technical services through attending various major food & beverage industry trade shows; Responsible for securing new business away from a major competitor by applying improved customer relations

• Led market research to evaluate viability of entering a segment of the highly competitive and commoditized pressure-sensitive adhesive (PSA) tape market• Compiled and delivered data driven market report on PSA tapes market value, size,competitor and potential consumer market shares, market drivers and unmet needs,providing recommendations to upper management• Interviewed key internal and external resources including BASF, 3M, AdhesivesResearch, Inc., Sekisui TA Industries, LLC to gain more definitive insight into BASFʹsopportunity in PSA tape market and initiating contact with potential customers• Led team of 4 summer interns to develop solutions for bulk transportation logisticsdivision at Resins plant in Wyandotte, MI to improve current bulk carrierreliability issues and address long‑term carrier shortage

• Conducted data driven market research on upcoming local and international events with relation to wealth management industry, specifically in APAC region, providing recommendations to supervisor• Supported and coordinated in planning multiple client-driven events including roundtable on compliance with top bank executives from JP Morgan, Bank of Singapore, and UBS, promoting company's products and services• Gained deeper understanding of role and impact of marketing processes within expanding organization through weekly business conference calls with colleagues in Singapore and Zurich

• Collaborated with team of five and organization director to find and enter grant competitions, and create crowd funding campaigns in order to raise funds to support organization efforts• Found and connected with people and organizations who contributed to the development of Beyond Bound's business model to promote growth of the organization