Anna Pan Email & Phone Number

Chicago, IL, US

Chicago, US

Chicago, Illinois, US

Experience working with various clients within the CPG industry, ranging from frozen foods/novelties, beverage (enhanced water, prebiotic soda), snacks (refrigerated & shelf stable), dry goods (pasta), cereal/breakfast foods, produce, etc. Services:- Shopper Marketing Strategy & Annual Planning- Instacart Set up & Management- Sponsored Search Set up &.

New York, NY, US

- Design and execute end-to-end shopper marketing campaigns that seamlessly integrate online and offline touch points along the shopper’s path to purchase journey - Partner with Brand, Creative, and Growth Marketing teams to ensure consistent messaging and a unified brand experience across all channels by building out annual omnichannel marketing plan.

Chicago, Illinois, US

- Managed the day-to-day on $50M business, including managing P&Ls, developing and handling annual marketing support plans and budgets, presenting brand health in monthly business reviews and annual national sales meetings, and analyzing marketing program results and category trends in IRI - Utilized and managed PowerBI shipment data and IRI consumption.

Chicago, Illinois, US

- Managed budgets, developed direction, and execution for retail marketing programs across Conventional Accounts (Kroger, Meijer, Albertsons Safeway, etc.), Small Format & Food Service Accounts (Tropical Smoothie Cafe, QwikTrip, etc.), Natural Accounts (Sprouts, Natural Grocers, Fresh Thyme), and International Accounts (Costco Canada & Mexico, GNC Canada.

Park City, UT, US

• Managed shopper marketing strategy supporting 9 Sales Account Managers
• Built and executed on customized omnichannel Shopper Marketing Plans for 20+ Regional and National Retail Accounts (i.e. Meijer, Jewel Osco, Winco, Schnucks Markets, Wegmans, ShopRite, HyVee, Sprouts, etc.)
• Ideated creative proposals for shopper marketing photo and video activations
• Developed and implemented $588K strategic proposal for national shopper marketing execution in all product categories (i.e. Granola Bars, Oatmeal, Flapjack Mix, Frozen, Baking Mix, On-The-Go Cups, Snacks), resulting in.
• Negotiated multiple contracts with customers, resulting in $60K+ savings (as of March 2021)
• Analyzed SPINS Data to understand ROI and sales lifts from shopper programs at each retail account, allowing for data-driven strategic planning for future shopper activations

Zurich, CH

• Led cross-business unit team of 10, coordinating company attendance at largest global industry trade event, executing $85K budget for all aspects of company's booth design, sample shipments, e-mail campaign, lead.
• Managed business-critical growth marketing promotion for multiple products through analyzing and updating pricing, creating sales material, visiting manufacturing plants, and establishing launch plan with.
• Developed share-of-wallet analyses for 5 Fortune 500 accounts through review of prior Request-for-Quotes (RFQ), market data, and market estimations, educating account teams on company market share and competitive.
• Designed and refreshed all healthcare and cannabis stock portfolio sales materials, creating standardized, clear information for internal and external distribution
• Created profiles for 25+ prospective accounts through web research, syndicated data analysis, and market reports, educating account managers on best practices for customer prospecting and relationship building to gain.
• Published internal weekly market insights newsletter covering current news in global healthcare industry with focus on E-Commerce, FDA Regulations, Cannabis, Tech, informing team of industry dynamics and impact to.

Zurich, CH

• Utilized syndicated IRI data to conduct market analysis and track brand and category performance on beverage segments (e.g. water, ready-to-drink coffee, etc.), delivering recommendations during cross-functional.
• Led and managed company attendance at 3 major industry trade events through web-basedcross-business unit meetings to successfully coordinate best booth design, sample shipments,advertisements, e-mail campaigns, lead.
• Developed and proactively implemented formal lead tracking process through Salesforce.com, keeping 5 regional account managers on track with post-trade show business growth
• Executed market communication efforts through updating sales materials, ad creation, online customer outreach on Salesforce.com and MailChimp, and coordination of press releases, enhancing business to customer.
• Collaborated on cross-business group team of 4 to update Amcor’s external website design through developing tracking document of stock bottle portfolio specs, images, and item descriptions, enhancing user experience.
• Educated customers of various sizes on Amcor's customizable capabilities, offerings, and technical services through attending various major food & beverage industry trade shows; Responsible for securing new business.

Ludwigshafen, DE

• Led market research to evaluate viability of entering a segment of the highly competitive and commoditized pressure-sensitive adhesive (PSA) tape market
• Compiled and delivered data driven market report on PSA tapes market value, size,competitor and potential consumer market shares, market drivers and unmet needs,providing recommendations to upper management
• Interviewed key internal and external resources including BASF, 3M, AdhesivesResearch, Inc., Sekisui TA Industries, LLC to gain more definitive insight into BASFʹsopportunity in PSA tape market and initiating contact.
• Led team of 4 summer interns to develop solutions for bulk transportation logisticsdivision at Resins plant in Wyandotte, MI to improve current bulk carrierreliability issues and address long‑term carrier shortage

Zürich, ZH, CH

• Conducted data driven market research on upcoming local and international events with relation to wealth management industry, specifically in APAC region, providing recommendations to supervisor
• Supported and coordinated in planning multiple client-driven events including roundtable on compliance with top bank executives from JP Morgan, Bank of Singapore, and UBS, promoting company's products and services
• Gained deeper understanding of role and impact of marketing processes within expanding organization through weekly business conference calls with colleagues in Singapore and Zurich

• Collaborated with team of five and organization director to find and enter grant competitions, and create crowd funding campaigns in order to raise funds to support organization efforts
• Found and connected with people and organizations who contributed to the development of Beyond Bound's business model to promote growth of the organization

Ann Arbor, Michigan, US

Bachelor Of Business Administration (Bba), Marketing Emphasis

Minor In Asian Languages And Cultures (Mandarin Chinese)

High School Diploma