● Inquiry Triage: Develop a streamlined process for categorizing and prioritizing incoming leads based on urgency and potential.● Lead Assignment: Implement a case management system to assign leads to the most suitable sales representatives, ensuring personalized attention.● Follow-up Procedures: Establish clear protocols for timely follow-ups, ensuring no lead falls through the cracks.● Conversion Rates: Track the percentage of leads converted into opportunities and subsequently into sales. ● Data Entry and Maintenance: Regularly update the CRM system with accurate and current information about leads and customers.● Lead-to-Opportunity Ratio: Measure the effectiveness of lead qualification by analyzing the ratio of qualified leads to actual opportunities.● Segmentation: Use CRM data to segment leads based on characteristics, behaviors, and engagement levels for targeted outreach.● Lead Quality: Assess the quality of leads based on predefined criteria to ensure focus on high-potential opportunities.● Sales Pipeline Velocity: Measure the speed at which leads move through the sales pipeline to optimize efficiency● Content Customization: Customize marketing collateral and content to address the unique needs of different leads.● SWOT Analysis: Assess the strengths, weaknesses, opportunities, and threats in the market to inform strategy.● Market Trends: Regularly conduct market research to identify emerging trends and opportunities.

● Collaborate seamlessly with a diverse team of subject matter experts (SMEs) to brainstorm ideas and spearhead the development of impactful content. ● Serve as a meticulous editor and reviewer, ensuring content consistency, high quality, and alignment with the Molex global brand across diverse marketing channels.● Collaborate with the broader marketing team and business unit leads to strategically align content development resources including demand generation, awareness campaigns, and other corporate activities.● Support in the development and delivery of global New Product Releases, and help advise marketing teams on how best to develop content at all stages of the buyer’s journey.● Engage global agencies and freelancers to develop collateral, blogs, email, web copy, case studies, video scripts, webinars and other content that spans multiple business units to ensure development of most impactful assets that drive audience engagement.● Project manage a multitude of content-related activities, working across BU Subject Matter Experts and executives, the broader marketing team and corporate communications when needed.● Coordinate the development of content by managing the interview process including scheduling intake calls with SMEs and writers, editing content, and securing the required reviews and approvals.● Project manage a diverse array of content-related activities, collaborating with Business Unit Subject Matter Experts (SMEs), executives, and the broader global marketing team. ● Manage the translation process of content assets as needed for a global audience. Oversee the upload of translated collateral to the appropriate global databases and collaborate with Molex web publishers to ensure global accessibility.● Execute global customer newsletters and other product promotion assets, ensuring that the Molex brand is consistently upheld and elevated across diverse international platforms and audiences.