Brand Marketing Manager
Fashion Retailer Helen Marlen Group
Marketing / PR manager, Developed annual marketing strategy | plan (YSL, Gucci, RCavalli, SFerragamo, Burberry, BVeneta, DSquared, Loro Piana)Formated annual media plan for group's franchisee monobrand and multibrand stores Corresponded with Business partners on daily bases (media plans/budgets confirmation, marketing information)Composed/adapted the Press-kits/articles//total coverage via media, fashion shootings Developed / implemented Events'… Show more Marketing / PR manager, Developed annual marketing strategy | plan (YSL, Gucci, RCavalli, SFerragamo, Burberry, BVeneta, DSquared, Loro Piana)Formated annual media plan for group's franchisee monobrand and multibrand stores Corresponded with Business partners on daily bases (media plans/budgets confirmation, marketing information)Composed/adapted the Press-kits/articles//total coverage via media, fashion shootings Developed / implemented Events' concept/organization/budget planning/Organized / participated in Opening events for monobrand stores (YSL, RCavalli, Gucci, Burberry, Ferragamo, Passage 15)Coordinated Press-officeDeveloped/ participated in Corporate creative projects HELEN MARLEN GROUP Brand Manager (Salvatore Ferragamo, Loro Piana)Developed/implemented both long- and short-term strategies Formed Annual communication planningPlanned the Buying BudgetCorresponded on Business planningAnalyzed SalesAssisted in research and analysis for future brand developmentDeveloped and implemented key marketing programs Show less