Anna Patsel-Powell Email & Phone Number

Burke, Va, Us

Sterling, Va, Us

Lead the marketing department and team at a large mid-tier government contracting technology services company. Collaborated with a cross-functional team of C-suite, account executives, solutions architects, and business development professionals to develop integrated omnichannel campaigns at the corporate, account, and opportunity levels. Accomplishments include spearheading a complete re-branding and website update, executing successful advertising and thought leadership campaigns, generating 8K+ target leads, winning 10+ industry awards, launching successful corporate PR campaign, instituting a thought leadership program, implementing SEO/SEM strategies that boosted web traffic by 20%, and increased social media followers by 50%, and built industry relationship with key organizations.

Fairfax, Va, Us

Directed entire marketing function for the organization including strategy, budget, staff, and vendors. Developed integrated marketing campaigns and micro-campaigns to gain greater market awareness of the Pyramid brand and to generate leads and opportunities for the business development team. Built and maintained strong relationships with internal stakeholders at all levels of the organization to influence and gain support for marketing. Promoted a culture of high performance and continuous improvement that values learning and a commitment to quality. Established and monitored staff projects, performance, and development goals. Mentored and developed staff using a supportive and collaborative approach.

Fairfax, Va, Us

Arlington, Virginia, Us

Develop and implement marketing lead gen and awareness strategy and budget tied to eGlobalTech’s business goals in the federal market (specifically DHS and HHS). Manage brand, public relations, thought leadership, sponsorships, events, website, social media, internal communications, and collateral development for eGlobalTech's technology and cybersecurity services.

Niceville, Fl, Us

Managed corporate marketing and communications function, oversaw budget, small team, and vendors. Directed public relations, corporate positioning, digital marketing, sales collateral assets, and tradeshow marketing for Vertex Solutions Group’s (VSG) web-based/virtual reality training services in the federal market.

Washington, D.C., Us

Assisted in the development of strategic integrated marketing plans for membership and professional development programs, as well as provided project management support to implement plans.

Mclean, Va, Us

Assisted in the execution of integrated marketing strategies to positively shape market perception of Booz Allen Hamilton’s (BAH) capabilities broadly and with specific capture opportunities, as well as developed internal communication programs to help expand BAH’s footprint among federal clients.

Washington, Dc, Us

Provided marketing coordination support to the NACo Corporate Partner and County Resources Programs.

Bachelor’S Degree, Mass Communications

Digital Marketing Certificate Program, Marketing

Professional Certificate, Event Management