Meta (Facebook) Media Buyer
Freelance
Kyiv, Ukraine
E-com full-time project - online shop selling natural cosmetics. Advertising budget from 100$ to 1000$ per dayResponsibilities:- creating advertising strategies and their implementation in Ads Manager - 2-4 per week;- launching, control, optimization of Ad campaigns, testing a lot of auditories, creatives;- ad goals which were used: conversions, catalogue sales, messages in Direct;- development and launching retargeting strategy either through catalogue sales (dynamic)… Show more E-com full-time project - online shop selling natural cosmetics. Advertising budget from 100$ to 1000$ per dayResponsibilities:- creating advertising strategies and their implementation in Ads Manager - 2-4 per week;- launching, control, optimization of Ad campaigns, testing a lot of auditories, creatives;- ad goals which were used: conversions, catalogue sales, messages in Direct;- development and launching retargeting strategy either through catalogue sales (dynamic) or personal propositions for visitors of exact pages of website, abandoned baskets;- development and testing of new sales funnel ideas to attract new clients: lead-magnets, quizzes, different product sets with discounts etc.;- development of sales funnels in chat-bots from planning in Miro to realization in leeloo.ai Show less