Anna Pearson Email and Phone Number
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A strategic product, marketing and operations executive known for driving multi-billion dollar businesses and high performance culture. Global marketing leader with experience growing consumer services, developing platform capabilities, business operations, privacy and international compliance, as well as driving organizational change.Currently Director of Services and Operations at Apple, drove multi-year growth for Apple Music, News+, iCloud, Fitness+, Apple One, Apple TV+, App Store, Apple Arcade, Books, as well as Apple Store App. Executive leader for CX platform development and automation, privacy and data regulation, utilizing AI/ML for the delivering the best consumer experience, and designing worldwide quality standards. Passionate about social good, building diverse teams and inclusive cross functional teams, and goalsetting for impact.
Apple
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Director Of Products, Design, And MarketingApple Apr 2019 - PresentCupertino, California, Us
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Head Of Consumer Engagement And Retention - Services MarketingApple Nov 2016 - Apr 2019Cupertino, California, Us
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Vice President, Subscriber Acquisition And RetentionFullscreen Aug 2015 - Nov 2016Playa Vista, California, Us• Oversee paid and promotional media including social (Facebook, Instagram, Snapchat, Twitter, YouTube), SEM, podcasts, email, events and 3rd party app partners to increase subscriptions• Lead team of 6 and manage multi-million dollar budget to drive acquisition rates• Develop influencer programs (YouTube personalities) and content marketing strategies across Facebook, YouTube, and Instagram to boost awareness, social activations, and increase subscriptions• Establish and evolve engagement and retention strategy through lifecycle marketing efforts across social, email marketing, push and product notifications, editorial, and reacquisition campaigns to improve the consumer journey and increase personalization -
Head Of Subscriber Engagement And RetentionHulu Dec 2013 - Jul 2015Santa Monica, Ca, UsOversee team of 7 and efforts to support• Building CRM across multiple channels• Developing/executing product marketing strategy to increase acquisition rates• Personalized marketing campaigns to boost content discovery across mobile and tablets and increase content consumption• Launch Facebook re-engagement campaigns to boost awareness and social sharing• Team with distribution to create co-branded offers through strategic partnerships to improve customer loyalty• Build strategic recommendations to improve online retention strategy reducing churn -
Marketing Manager - Engagement & RetentionHulu May 2013 - Nov 2013Santa Monica, Ca, Us• Lead on-channel marketing strategy; driving both customer acquisition and engagement• Oversee marketing campaigns for new licensed content launches• Operate as PMO lead between marketing and product • Team with distribution to develop unique and rich co-branded offers• Direct and manage the development of a gamification layer • Drive engagement through loyalty initiatives and strategic partnerships• Build strategic recommendations to improve online retention strategy and personalization
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Program/Product Manager - Sales And Marketing OperationsDirectv Dec 2010 - Apr 2013El Segundo, Ca, Us• 23% increase in Retention bundles sales YoY • Oversee $12M+ operations budget and infrastructure enhancements to improve CARE sales • Develop marketing plans to target high value subscribers (100k-300k)• Support and training of 11k+ agents and over 35 call centers with Bundles Integration Initiatives• Deploy and support channels during bundle projects releases (channel launch support and operational efficiency plans) • Oversee strategic partnerships and sales forecasts -
Associate Director - Mobility Product ManagementAt&T Jan 2010 - Dec 2010Dallas, Tx, Us• Responsibility over business health of Mobility Verticals: including Mobile Healthcare, Small Business Solutions, Government & Education, and Utilities • Partner with PMO, IT, Marketing, and CTO to ensure product deployment readiness • Financially support organization through expense reconciliation and tracking all Mobility Growth expenses and capital spend • Review product scope documents, functional requirements, and architectural designs -
B2B Program/Product ManagerAt&T Jan 2008 - Feb 2010Dallas, Tx, Us• Manage $5M dollar Capital Expense budget• Lead team of 12 to improve the effectiveness of the B2B Order Fulfillment• Identify product enhancements to improve automation rates and reduce manual transaction costs• Create call and transactional forecast for iPhone 3GS launch
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Product Manager (Contractor)Microsoft Jan 2007 - Dec 2007Redmond, Washington, Us• Operational lead for building and designing Microsoft web products• Drive ad and monetization of Windows Live Spaces as SME on theme creation tool• Provision 3rd party-developed Activities, Tabs and Windows Live Agents• Manage Messenger Tab launches in all International markets generating over revenue $9M in 2007 -
Engineering SpecialistVerizon Jan 2004 - Nov 2006Basking Ridge, Nj, Us
Anna Pearson Skills
Anna Pearson Education Details
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University Of WashingtonEconomics -
Seattle Pacific UniversityBusiness/Managerial Economics
Frequently Asked Questions about Anna Pearson
What company does Anna Pearson work for?
Anna Pearson works for Apple
What is Anna Pearson's role at the current company?
Anna Pearson's current role is Delivering the Best Experience to Consumers Around the World | Director for Apple Services and Products | MBA | Privacy & Governance Executive I Power & Influence for Positive Impact (HBS).
What is Anna Pearson's email address?
Anna Pearson's email address is an****@****ple.com
What is Anna Pearson's direct phone number?
Anna Pearson's direct phone number is +131056*****
What schools did Anna Pearson attend?
Anna Pearson attended University Of Washington, Seattle Pacific University.
What skills is Anna Pearson known for?
Anna Pearson has skills like Team Building, Strategic Partnerships, Sdlc, Sales, Customer Retention, Business Development, Business Analysis, Agile Methodologies, Vendor Management, Process Improvement, Digital Marketing, Customer Relationship Management.
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