Anna Goss Email & Phone Number

- Developed and executed marketing and communications plans to enhance Riverbend's brand regionally.- Collaborated with executive leadership, board members, and development and education managers to align messaging and strategies.- Managed content creation and messaging consistency across all channels.- Designed and produced various communications materials, including sponsorship solicitations, event signage, and informational videos.- Utilized Adobe Creative Suite, Microsoft Suite, and web content management platforms like Wix for content creation and management.- Generated e-newsletters and managed website content and updates.- Directed social media strategy on platforms such as Facebook, LinkedIn, and Instagram.- Established and maintained media contacts and pursued promotional partnerships with local community organizations.- Conducted brand strategy and communication trainings for staff and board members.- Monitored and evaluated communication outcomes through KPIs.- Photography and Videography for digital campaigns and brand development.

- Spearheaded comprehensive communication strategies for political advocacy and direct-service initiatives, managing a team of direct reports and consultants to optimize a substantial marketing budget effectively.- Led the creative vision for a comprehensive organizational rebrand, encompassing both digital and print media, to enhance fundraising efforts, corporate development strategies, and broader engagement initiatives.- Administered the organization's digital footprint and brand identity, supporting programmatic needs and recruitment strategies, which contributed to a significant 60% surge in community engagement.- Drove a remarkable 100% increase in social media and website traffic through strategic content and engagement tactics, doubling our digital community and tripling our following across key platforms such as Instagram, Facebook, TikTok, and LinkedIn.- Directed public relations and traditional media campaigns, establishing a vast network and achieving significant placements, including numerous local editorials and advocacy-based op-eds.- Orchestrated the marketing and art direction of the flagship First Up Annual Conference, the premier Early Childhood Education event in the Northeast, alongside a prestigious National Award Show and key seasonal fundraising activities, setting new benchmarks in organizational outreach.- Managed the marketing of individual giving campaigns with resounding success.- Supported and maintained strategic corporate partnerships, coordinating marketing efforts to align with organizational goals and maximize mutual benefits.

111 Marshall St., Kennett Square Pa 19348

- Spearheaded the comprehensive overhaul of marketing materials and collateral, leading a full-scale rebranding initiative and the complete redesign and development of the company website, enhancing brand visibility and user engagement.- Strategically developed and leveraged relationships, securing over $100,000 in funding through individual donors and corporate partnerships, bolstering the organization's financial foundation and enabling key initiatives.- Drove a remarkable 300% increase in social media and website engagement through targeted organic and direct marketing strategies, significantly expanding the organization's digital footprint and audience reach.- Led the media strategy and execution, more than doubling the organization's social media following on platforms such as Instagram, Facebook, and LinkedIn, through innovative content and community engagement practices.- Directed the organization's fundraising and marketing campaigns, including a strategic pivot to a digital format for the flagship fundraising event, which tripled donations, showcasing adaptability and forward-thinking in response to changing dynamics.

New York City, Ny

- Academic research, writing and resourcing for Carol Wilder, Ph.D. under The School of Media Studies, New School, NYC.- Assistant teaching for Graduate Political Media and Communications.

- Logo design for new community properties for Toll Brothers, with properties located throughout the United States.- Market Research for brand design for all new Toll Brothers properties. - Web and Print design for all visual interfaces, including website homepage, advertisement, and social media.- Art creation for digital and print advertising. - Resourced all visual assets for mood boarding, inspiration, and brand creation.

Philadelphia Pa

- Full creative direction and account management of 17 client accounts working directly with key stakeholders and driving project initiatives.- Led production of responsive website development.- Project management on company-wide implementation and employee advocacy training of social media.- Fast-paced agile environment in partnership with development engineers.- Digital and print design direction through production and printing processes.- User experience research and testing for all digital products.

Graduate Certificate, Arts, Entertainment, And Media Management

Master Of Arts - Ma, Communication And Media Studies

Bachelor’S Degree, Design And Visual Communications

Bachelor'S Degree, Industrial And Product Design

Bachelor’S Degree, Digital Communication And Media/Multimedia

Activities and Societies: Gallery One