As a seasoned Creative Director at MedSource Labs, I lead a talented in-house team that consistently delivers big, impactful work across digital, print, and trade show platforms. Together, we shape cohesive and engaging brand experiences that drive results and resonate with diverse audiences.Digital Leadership:- Develop and optimize websites, campaign landing pages, and email designs to drive engagement and conversions. - Craft engaging social media content, including videos and animated shorts, to amplify brand reach. - Design and execute high-performing Google Ads and digital ads across in-house and partner websites. - Collaborate with animation partners to create product videos and interactive training modules that enhance product understanding. - Build dynamic corporate presentations and campaign assets to support business goals. Print Excellence:- Oversee the creation of catalogs, brochures, product sell sheets, and branded materials like folders and sample boxes. - Design essential business tools such as business cards and promotional assets that elevate the brand’s identity. Trade Show Innovation: - Conceptualize and execute eye-catching booths, banners, and trade show videos that captivate audiences and effectively showcase MedSource Labs’ offerings. With a holistic approach to creative direction, I thrive at the intersection of innovation and execution, ensuring that every project reflects MedSource Labs' commitment to excellence and resonates with its audience.

Joined MedSource Labs in 2014 as the sole member of the Marketing Department, tasked with building and enhancing the brand's identity. Spearheaded initiatives to modernize the brand through innovative use of social media, email campaigns, and strategic marketing efforts.Played a pivotal role in the company's rebrand to MedSource Labs, crafting a cohesive brand identity and collaborating with marketing partners to launch a new website and aligned social media channels.Produced engaging product and brand awareness videos, driving customer engagement and strengthening brand presence. Designed and executed impactful tradeshow booth experiences, integrating visually dynamic videos to elevate MedSource’s market presence.

Store Decor and Brand Signage SpecialistCollaborated with Franchise and Corporate Partners to plan, design, construct, and install store decor that aligned with brand standards. Directed all aspects of brand signage design, production, and installation, ensuring cohesive visual communication. Developed decor concepts and mockups using Adobe Photoshop and Illustrator to support pre-planning and approval processes. Acted as a liaison with the Executive Team to oversee comprehensive decor reimage and remodel projects, driving impactful transformations across retail locations.