Anna Petrusenko Email & Phone Number

Ukraine

Vienna, Austria

- Launched and reorganized Google Ads strategy, boosting website traffic by 247% (from 32k to 111k visitors) and user engagement metrics by 1,343% (from 135 to 1,478 active users) in 2023-2024.- Implemented effective Google Ads strategies culminated in a 920% surge in total signed-up users, witnessing a rise of 46k (from 5k).- Developed and optimized conversion optimization strategy and collaborated with cross-functional teams to link marketing efforts to corporate goals, contributing to a 305% increase in overall revenue.- Successfully completed the full setup of Google Analytics 4 and Google Tag Manager, establishing a robust and reliable data collection framework for different projects.- Managed a marketing team of 3 specialists, ensuring efficient coordination and productivity within the department.- Created full-scale business and marketing plans, establishing strategies aligned with corporate objectives.- Developed a brand strategy for the new projects from scratch, establishing a unique brand identity and positioning in the market.Additional responsibilities: target audience and persona creation, email marketing, SEO optimization, keyword research, budget planning and allocation, website and app optimization, website rebranding and redesign management, data analysis and reporting.

Kyiv City, Ukraine

- Performed technical SEO audits and resolved website issues to enhance performance.- Developed internal linking strategies to improve site navigation and search rankings.- Created landing pages by identifying target keywords, crafting content, and designing Figma mockups for the development team.- Produced detailed content outlines for copywriters and optimized their work through proofreading and editing.- Conducted comprehensive keyword research and competitor analysis to implement effective SEO tactics.- Performed content gap analyses to identify opportunities for new content development.- Created and reoptimized titles, descriptions, and headings (TDH) to improve search engine visibility.- Managed content creation and updates using the WordPress admin dashboard.

New York, United States

- Conducted comprehensive keyword and competitor research to identify optimization opportunities.- Analyzed and optimized clients' websites, including meta descriptions, titles, URLs, and HTML content.- Developed and executed outreach and link-building strategies, such as guest posting and HARO campaigns.- Created website on-page recommendations for clients to enhance SEO performance.- Created outreach strategy for clients. Developed HARO outreach strategy, created and sent HARO emails.- Searched for link-building opportunities for each client individually.- Created guest posting strategy and sent guest post pitches.- Created content outlines for writers.

Kyiv, Kyiv City, Ukraine

Social Media MarketingContent CreationCustomer SupportProduct ManagementEmail Marketing

Kyiv, Kyiv City, Ukraine

- Teaching: Instructed students from pre-intermediate to advanced levels in English language proficiency.- IELTS Preparation: Prepared students for the IELTS examination, focusing on all four language skills.- Curriculum Development: Created customized learning materials and lesson plans tailored to individual and group needs.- Exam Preparation: Assisted students in preparing for various English language exams.- Private Lessons: Provided one-on-one tutoring sessions focusing on individual student goals, such as business English, academic writing, or conversational fluency.- Corporate Lessons: Conducted English language training for corporate clients, focusing on professional communication skills, industry-specific vocabulary, and cross-cultural communication.- Speaking Clubs: Organized and facilitated speaking clubs to enhance students' conversational skills, encouraging open discussions on various topics to build fluency and confidence in spoken English.

Master'S Degree, Marketing

Bachelor'S Degree, Psychology