• Editorial strategy, digital branding, e-commerce, brand storytelling, voice and identity, creative direction, copywriting• Current and Past Clients include Full Circle Pilates, Peter Thomas Roth Clinical Skin Care, Better Not Younger, Laura Mercier, Sway, Winky Lux, The Frye Company, Ogilvy Paris, Alex and Ani, Modern Luxury Brides (Houston), Simon Property Group, INTERMIX, Avon, 13 Chianti Road, The Idea Factory, NYCSTYLIST, Style Bookings, Fragrance Foundation, Art of the Closet Cleanse, Shoptiques

Projects include copy editing, campaign development, video scripting and copywriting for lifestyle, beauty and financial brands.

• Oversaw Better Not Younger's blog. Spearheaded editorial strategy, concepted story ideas, maintained editorial calendar, managed writers and wrote and edited articles ensuring quality and brand integrity while meeting performance and SEO goals.• Developed e-mail marketing, PDP, social media and SMS copy.• Concepted campaign ideas for seasonal campaigns and product launches.

• Hired and led a team of writers, video and social editors, project managers and translators to produce B2B Representative-facing content across social media, e-mail, video and digital channels. • Rolled out audience-boosting projects, including a rebranded newsletter and blog to deliver business-critical news faster and drive sales.

• Reimagined the brand voice to capture the company’s newly elevated positioning and fashion-forward personality. • Created copy across multiple marketing channels, including e-mails, seasonal campaigns, site banners, product descriptions and store signage.

• Pitched and wrote lifestyle-inspired blog and mobile posts.

• Defined verbal identity of the color and facial skincare brands, highlighting each brand’s unique positioning. • Crafted brochure communications ensuring quality, messaging and voice consistency, and adherence to audience segmentation. • Concepted campaign “big ideas” and strategic storytelling for global brand and product launches. • Partnered with digital agencies to develop advertising creative and digital strategies for integrated 360 campaigns.• Helped define product positioning and communication objectives, as well as developed consumer insights and product claims messaging. Color Cosmetics: March 2016 - December 2016Facial Skin Care and Color Cosmetics: September 2015 - March 2016

• Wrote marketing e-mails, trend reports, look books, blog posts, marketing collateral and PDP copy. • Defined and developed brand voice and strategized on content initiatives with the marketing and merchandising teams.

• Conceptualized and developed Avon's global skin-care magazine• Copy lead, editorial direction and content creation

• Conceived, launched and managed the site’s interactive digital magazine integrating editorial and e-commerce. • Developed and executed the creative and content strategy and led editorial operations, including video and social media. • Creative lead for site-wide rebranding, redesign and merchandising.

Hired as the Content Director for Hearst Digital Media’s newly created Fashion and Beauty network and transformed the multi-platform editorial and digital programming strategies for Harper’s Bazaar, Marie Claire and Real Beauty. Managed a team of 10-plus editors and increased brand awareness and engagement by elevating the content and cultivating competitive editorial strategies, prioritizing brand development, e-commerce, social media and personalization tools.

Spearheaded the site’s unprecedented traffic growth and led brand development across numerous social platforms. Creative lead for the launch of digital initiatives including Elle’s iPhone shopping guide app, e-commerce partnerships and successful branded content programs with fashion and beauty advertisers, including Chanel, Frédéric Fekkai, Cover Girl, H&M, Net-a-Porter and Gap.

Promoted from senior editor. Managed the day-to-day editorial operations and served as a Brides.com spokesperson for national print and on-air media requests, including a 30-interview satellite media tour, weekly radio spot and national edit/marketing events.

Developed editorial calendar and executed daily programming. Top-edited all content and directed photo shoots. Launched SEO-optimized interactive tools and content to cultivate online community and build partnerships.

Served as celebrity style expert, edited and wrote fashion copy, reported on red-carpet trends and interviewed experts. Developed weekly story lineups and managed copy flow.

Developed, wrote and edited celebrity style, fashion and beauty features. Managed home page copy and image updates. Served as fashion and beauty market editor and styled merchandise for photo shoots.