• Managing the launch of the UK GlamGlow ecommerce website and directing all elements of the website build on Drupal – content, functionality, mobile optimisation, usability testing• Defining the online marketing strategy (email & search) for the brand in the UK in line with the globally directed marketing calendar• Collaborating with retailer stakeholders to ensure a successful launch that reflected brand marketing objectives, recruited new customers and delivered strong sales results• Working closely with the LA based head office team on UK strategy and roll out in order to effectively convey brand voice whilst connecting with the local consumer• Budget management and stock forecasting

• Managing relationships, product launches, and tailored acceleration initiatives of all retailer partners in order to deliver and exceed sales targets, increase brand ranking and convey brand voice• Overseeing strategy, execution and performance of online marketing channels by working closely with Online team members and managing agencies• Overseeing the launch of the new digital flagship website. Executing the launch of omnichannel features including mobile live chat, click & collect, and the Estée Stories blog, leading to high increases in site, product page and mobile conversion rates• Developing launch strategy for new online retailer doors, with a particular focus on pure play• Managing and developing two direct reports

• Creating email calendar and strategy, and responsible for execution of all email campaigns• Weekly reporting and analysis of email segmentation performance, whilst continually seeking ways to improve KPIs, build a quality database and drive sales• Management of the PPC agency to ensure successful campaigns are launched for all new products, and that all existing campaigns are continuously monitored and enhanced • Facebook advertising for all key promotions and activities

lookfantastic.com is a leading competitor in the luxury hair and beauty retail industry.As an online marketing executive it is my duty to maintain the overall look and functionality of the website. My role includes a vast amount of copy writing, merchandising and communicating with a wide range of beauty brands, proof reading, managing a CMS, marketing various offers and products, monitoring the success of marketing campaigns, and social media marketing via both Facebook, Twitter and the lookfantastic.com blog.

As a journalist for Food and Drinks Guide it is my responsibility to attend specified restaurants in the East Sussex area on behalf of the publication, sample their menus and liaise with the owner, head chefs and waiters, and then write up an advertorial-style review taking into consideration the location, atmosphere, service, food and drinks menu, and prices. The publication is a yearly one, and I carry out the review work during the months leading up to the publication date.

Oban Multilingual is a world leader in multilingual search engine optimisation and marketing.Through teams of SEO/SEM experts based in over 26 countries across the world we are able to offer clients local solutions to global SEO/SEM campaigns ensuring that the most effective search strategy is developed for each market.By working in this way for nearly 10 years, Oban has a unique and critical understanding of local search vocabulary, behaviors, and trends.My role mostly involves writing articles on the work that we do here at Oban Multilingual, and getting them published in appropriate publications, websites and blogs.

Brighton Carnival Association (BCA) is a Community Interest Company that organises an annual July carnival parade on the seafront of Brighton & Hove.Carnival in Brighton has a long history. The first 'Brighton Carnival' was in 1922. Since then the city has become famous for its parades: from the Children’s Parade in May, Burning of the Clocks on the Winter Solstice and the world-famous Pride in summer. Brighton Carnival adds to this programme of parades and is recognised for its community participation, high artistic quality, masquerade performances and live music.My role involved carrying out various coordination and PR duties.