Category Manager for Food & Nutrition products in Finland and Norway.

Responsible for sales channel development projects and leadership of keycommercial processes in Off Trade Category Development team. Focus ondeveloping and implementing new ways of working to improve application ofmarket data-driven insights to decision making in customer teams.Improve use of store level data and consumer insights in store design by conducting analysis and sharing insights. Represent Finland in eCommerce co-operation within Carlsberg Group.

Responsibility to lead application of customer, market and consumer data tobusiness decisions on Kesko customer team. Collaborated closely with CustomerDirector and KAM to develop customer strategy, plan tactics and createinsight-driven sales stories. Kesko holds 34 % share of Finnish grocery trade market.Represented Kesko team in innovation process. Evaluated concepts from earlystage to final launch decision, advocated for customer-led needs for new productsand presented new products to customer.Most important projects:• Carlsberg Sail ’27: Participated in development of the Group's strategy bycommenting on plans and providing information about local market as oneof five co-strategists selected from Finnish markets.• Insight project: Outlined sales organizations' current capability to transformavailable data sources to actionable insights and identified main areas thatrequired development.

Highlight of role: Facilitated two day workshop to top management presentingindustry trends and leading discussion to outline main assumptions underlyingthree year strategy.Responsible for applying market and consumer research to improve brands'strategy in sales channels and to generate category-led sales arguments.Lead market estimate, competitor tracking and customer material creationprocesses. Part of strategy & insight team.

Analyzed market and point of sale data to support marketing strategy decisions.Provided key figures for market estimate and assumptions creation. Responsible for monthly reporting.

LTQ is a cleaning and construction services company committed to delivering high quality results in the Helsinki region. Prepared and executed strategy for renewing company brand and introducing a digital presence that supports client acquisition. This included analyzing the competitive landscape, clarifying the firm's customer promise and values, facilitating brainstorm workshops for coworkers, preparing website texts and photography script. Succeeded in introducing a well received new visual brand identity and website (https://ltq.fi).

THL is a governmental research organization that develops measures to promote the well-being and health of the population in Finland, and hosts the WHO FCTC Secretariat's Knowledge Hub on Surveillance. Wrote desk study on tobacco surveillance measures undertaken by WHO Framework Convention on Tobacco Control signatories.

The delegation represents Finland at the OECD as part of the Ministry for Foreign Affairs. Assisted Finnish officials with work related to OECD Council, the Economic Review Committee and preparations for the 2017 ministerial conference. This included acquiring data, participating in meetings and reporting relevant outcomes in a clear and concise manner. The tasks required rapidly gaining an understanding about broad range of topics related to OECD work. Developed digital communications resulting in @FinlandOECD Twitter followers increasing from 700 to 1500 and improved visibility for Finnish activity during the OECD week.

LTQ is a cleaning and construction services company committed to delivering high quality results in the Helsinki region.Supported sales by designing materials (photography, brochures, presentations, infographics), preparing quotations and tracking leads. Ensured quality of service for key industrial segment clients with quality surveillance on site, proactive communication and strong teamwork with operative staff. Created new order-to-invoicing process in collaboration with operative and financial team, prepared invoices for contract cleaning and extra sales.

Responsible for daily office duties in edtech startup including purchasing office supplies, meeting arrangements, assisting with credit card statements and travel expense reports. Created content, growth hacked and followed industry discussion in company’s social media channels (Twitter, FB, LinkedIn).

Processed loan applications, analyzed customer data to support sales and responded to customer queries. Used econometric methods to analyze effect of payday loan interest rate cap on applicant pool for bachelor’s thesis; received top grade.

Reported results of employer profile study to financial industry employers. Created material for the website keepitrolling.fi, including interviews, blog posts and informative texts. Received excellent feedback for effective and adaptable writing style

Supported administrative processes by updating customer database, prepared quotations and invoices, updated website and provided customer service by phone. Became acquainted with Singaporean working culture.