Marketing Automation Specialist
Current- Campaign creation and configuration in the Marketing Automation system (Mautic)- Campaign optimization — segmentation, A/B testing- Request the form of the contact database and help in the segmentation of contacts.- Cooperation with the marketing department and other teams in the company in planning, creating, and configuring campaigns that automate marketing activities- Analysis and reporting of the effectiveness of campaigns, proposing changes- Importing contacts into the system and verifying them