Anna Pliska Email & Phone Number

Москва

Москва, Россия

‒ Omni-chanel marketing&PR strategy for 15 alco-brands, key brand - cognac Koktebel‒ Increase of brand awareness by 20% for 2 years=>sales increased 3 times‒ Managing 7 people (2 brand-managers, 2 trade-marketingmanagers, 1 SMM, 2 designers)‒ BTL and ATL experience, including Product placement on TV‒ Launching umbrella brands on TV (First Channel, TNT, NTV,Match TV)‒ Control annual budget for 1 brand - ~5 mio euro‒ 60 successful events per year‒ Digital campaign with reach 450 mio (30 mio target audience saw the video with a frequency of 5 times)

Москва

Role and responsibility: management of category Marketing & PR from procurement side.- Annual TV media Deal (first and successful experience of annual deal for Bank), saving 15% from a budget- Annual Performance and Brandformance campaign Digital with a saving 10% ofthe budget- Events for 5000 people

Moscow

Role and responsibility: - Development procurement sourcing strategy for professional services category - Leading implementation of Online booking tool and incorporate travel policy (Business travel) ~ 200 mio rur - Leading project «optimization of medicine category» (combine medical insurance with scope of medical services according law 302 N) ~ 200 mio rur - Leading project «Data Center » (create Data Center and Cloud Solution, due to Personal data law) ~50 mio rur - FX mitigation (transfer consulting contract in rur)

Moscow, Russian Federation

- Development of Channel Strategies that through the Integrated Activity Plan (IAP) process are converted into winning value propositions that drive value growth- Leading a launch of promo actions Martini and Grey Goose brands from production to realization in fields (the whole cycle)- Leading the development and implementation of a variety of customer-focused materials and programs to ensure win at Point of Purchase (POP) - Support Sales teamSelective achievements: Made an evaluation of H2 FY16 activities, regarding Martini and Grey Goose brands, and as a result, make conclusions what promo active were effective and what were not and should be changed, based on calculation of SOV, GP, ROI, SOS and another indicators.

Moscow, Russian Federation

Role and responsibility:- Sourcing POS (Point of Sales) categories for EE countries (>20) with annual budget > 25 mUSD- Development and implementation a new sourcing strategies- Management POS logistics in Eastern Europe countries- Management Motivational programs for On-trade category- Management Promotional events and Other Indirect spend (responsible for ~15% of total volume) - Management Global POSM catalogueSelective achievements:- Saved >3 mUSD in key POSM categories (displays, print, incentives, textile, wood etc.)- Implemented supplier performance model (KPI/SLA) and supply management (preferred, valued, transactional suppliers)- Localized supplier base given macroeconomic changes- Maximized contracts in local currency (contracts in euro and dollar were reduced by 30%)

Moscow, Russian Federation

Role and responsibility:- Management A&P (Advertising & Promotion), POSM and other indirect categoriesSelective achievements:- Optimized customer hot line spend – consolidated operations with Bacardi’s competitors - Led one of the key promotional events (Martini Racing) in Sochi- Incorporated unified specification and reduced suppliers pool in POSM category (from 40 to 24)- Established a system to monitor availability of all tender forms for meeting SOX requirements- Led cooling system (=chiller) sourcing project

Moscow, Russian Federation

Role and responsibilities:- Responsible for POSM, HR categories:• Strategic sourcing (internal client requirements validation, suppliers negotiations)• Transactional activities (invoicing, document workflow management)• Driving cost and sourcing approaches- Achievements:Led a project "Additional office in World Trade Center" (budget 700 000$)